Shan S. of Lookbook.nu Stays Youthful and in Style
Shelby Lee Walsh — October 16, 2010 — Fashion
References: webblog.tinytoadstool & lookbook.nu
While the Shan S. Lookbook.nu profile claims that the fascinating fashionista is 50-years-old, her youthful looks and style say different. As a textile artist, online boutique owner and craft teacher, this style-savvy woman has got some crazy kid-inspired attire.
From Osaka, Shan S. can routinely be seen rocking bright, bold prints, cartoonish hats and silly patterned tights. Never has childlike fashion looked so grown-up!
Implications - The desire to constantly stay young is ever-so popular among aging consumers of both male and female sexes. As a result, businesses that favor slightly older models as representatives of their products can instantly appeal to an aging demographic that is looking to be related to.
From Osaka, Shan S. can routinely be seen rocking bright, bold prints, cartoonish hats and silly patterned tights. Never has childlike fashion looked so grown-up!
Implications - The desire to constantly stay young is ever-so popular among aging consumers of both male and female sexes. As a result, businesses that favor slightly older models as representatives of their products can instantly appeal to an aging demographic that is looking to be related to.
Trend Themes
1. Childlike Fashion - An increased demand for childlike fashion among older consumers presents an opportunity for companies to create playful, youthful clothing lines that cater to this audience.
2. Aging Demographic Appeal - Brands that use slightly older models as representatives of their products can tap into an aging demographic that is looking for relatable representations.
3. Bold Prints and Patterns - The popularity of bright, bold prints and patterned clothing presents an opportunity for fashion retailers and textile manufacturers to experiment with unconventional designs.
Industry Implications
1. Fashion Retail - Retailers can create playful and colorful clothing lines that cater to an aging audience looking for childlike fashion.
2. Textile Manufacturing - Manufacturers can experiment with bold prints and patterns to offer unique fabrics to fashion designers and retailers.
3. Marketing and Advertising - Brands can use slightly older models as representations of their products to appeal to an aging demographic.
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