Hairstory's New Wash is a Wash-and-Conditioning Hair Cleanser
References: fastcompany & hairstory
The search for a shampoo alternative originates from the No-Poo Routine—which was popularized by bloggers and influencers who decided to not use detergent products on their hair and scalp. Many, however, prefer to have some kind of washing agent at their disposal and as a result, products like New Wash by Hairstory capture attention.
The direct-to-consumer brand offers a sulfate and paraben-free shampoo alternative that is non-foaming and made with natural ingredients. The fact that the product cleans without detergent is extremely important as many are unaware that "[traditional] shampoo overcleans and strips away [the] body's natural protective oil barrier." In turn, the body responds with overproducing oil that makes hair greasy once more.
Hairstory's shampoo alternative looks to break this vicious cycle by only removing excess oil, dirt, and any styling products. In addition, the company looks to reduce waste by introducing a subscription service with reusable aluminum bottles and refill pouches
Image Credit: Hairstory
The direct-to-consumer brand offers a sulfate and paraben-free shampoo alternative that is non-foaming and made with natural ingredients. The fact that the product cleans without detergent is extremely important as many are unaware that "[traditional] shampoo overcleans and strips away [the] body's natural protective oil barrier." In turn, the body responds with overproducing oil that makes hair greasy once more.
Hairstory's shampoo alternative looks to break this vicious cycle by only removing excess oil, dirt, and any styling products. In addition, the company looks to reduce waste by introducing a subscription service with reusable aluminum bottles and refill pouches
Image Credit: Hairstory
Trend Themes
1. Non-detergent Hair Products - There is an increasing demand for hair products that do not use traditional detergents.
2. Natural Ingredients - Consumers are looking for hair products made with natural ingredients rather than synthetic ones.
3. Sustainable Packaging - Brands are exploring more sustainable packaging options for hair care products.
Industry Implications
1. Beauty and Personal Care - There is an opportunity for brands in the beauty and personal care industry to develop non-detergent hair care products that use natural ingredients and sustainable packaging.
2. Subscription Services - There is an opportunity for subscription-based hair care services that offer reusable aluminum bottles and refill pouches.
3. E-commerce - There is a growing trend of direct-to-consumer sales in the hair care industry that can benefit from offering non-detergent, natural ingredient products with sustainable packaging options.
5.4
Score
Popularity
Activity
Freshness
