Givandan Offers Consumers Sericoside to Rejuvenate the Skin
Elena Rahman — September 17, 2021 — Fashion
References: givaudan & cosmeticsbusiness
Givaudan Active Beauty introduced a new active ingredient called Sericoside. The brand claims that the active component offers consumers a second youth by resetting the skin's cellular memory.
Sericoside is a pure molecule extracted from the roots of Terminalia sericea, a tree that grows in the miombo forest of Central and Southern Africa, as Giada Maramaldi, Personal Care Category Manager at Givaudan, explained. The ingredient has shown effective results when tackling dark under-eye circles and eye bags, as well as wrinkles and fine lines. Sericoside works through cellular reprogramming, thereby acting on multiple aspects of skin regeneration and activating the skin's natural reserves of antiocidants. Consumers can see significant results after only one month of application.
Image Credit: Givaudan Active Beauty
Sericoside is a pure molecule extracted from the roots of Terminalia sericea, a tree that grows in the miombo forest of Central and Southern Africa, as Giada Maramaldi, Personal Care Category Manager at Givaudan, explained. The ingredient has shown effective results when tackling dark under-eye circles and eye bags, as well as wrinkles and fine lines. Sericoside works through cellular reprogramming, thereby acting on multiple aspects of skin regeneration and activating the skin's natural reserves of antiocidants. Consumers can see significant results after only one month of application.
Image Credit: Givaudan Active Beauty
Trend Themes
1. Natural Extracts for Skin Rejuvenation - Brands can explore extracting natural molecules for skincare products to offer effective results.
2. Cellular Reprogramming for Anti-aging - Utilizing cellular reprogramming technology can lead to breakthrough anti-aging solutions.
3. Targeted Skincare Solutions - Developing targeted solutions for specific skincare concerns like dark under-eye circles and bags can be a successful strategy for brands.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore natural extracts and cellular reprogramming technology to create innovative skincare solutions.
2. Pharmaceuticals - Pharmaceutical companies can leverage cellular reprogramming technology to develop anti-aging drugs.
3. Wellness and Lifestyle - The wellness and lifestyle industry can develop targeted skincare solutions using natural extracts to offer holistic anti-aging solutions.
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