Sephora is Replacing Its Play! Box with the Sephora Luxe Box
Katherine Pendrill — April 20, 2020 — Business
References: wwd & refinery29
Beauty fans may be surprised to hear that Sephora is ending its Play! subscription box and replacing it with the new Sephora Luxe box.
As Sephora recently announced on its website, "After years of helping you discover new brands and try the buzziest products, Play! is ending to make room for something even better." Instead of Play!, beauty buffs will be able to try the new Sephora Luxe box, which will officially be available on April 28th. Unlike Play!, the Sephora Luxe box will not be a subscription service. Instead, the box will feature six deluxe samples from three categories, including prestige items such as La Mer Moisturizing Soft Cream and Viktor & Rolf Flowerbomb perfume.
For those looking for something a little more comparable to the Play! subscription box, Sephora is expanding its Favorites offerings. The brand is also adding 'Hello' and 'Pop' boxes, which will feature five and six product samples respectively.
Image Credit: Sephora.
As Sephora recently announced on its website, "After years of helping you discover new brands and try the buzziest products, Play! is ending to make room for something even better." Instead of Play!, beauty buffs will be able to try the new Sephora Luxe box, which will officially be available on April 28th. Unlike Play!, the Sephora Luxe box will not be a subscription service. Instead, the box will feature six deluxe samples from three categories, including prestige items such as La Mer Moisturizing Soft Cream and Viktor & Rolf Flowerbomb perfume.
For those looking for something a little more comparable to the Play! subscription box, Sephora is expanding its Favorites offerings. The brand is also adding 'Hello' and 'Pop' boxes, which will feature five and six product samples respectively.
Image Credit: Sephora.
Trend Themes
1. Beauty Subscription Box Replacement - The replacement of Sephora's Play! subscription box with the new Sephora Luxe box presents a disruptive innovation opportunity in the beauty subscription box industry.
2. Expansion of Sephora Favorites Offerings - The expansion of Sephora's Favorites offerings, including the introduction of 'Hello' and 'Pop' boxes, creates a disruptive innovation opportunity for the brand in the beauty retail industry.
3. Shift Towards Deluxe Samples in Beauty Subscription Boxes - The shift towards featuring six deluxe samples in the new Sephora Luxe box offers a disruptive innovation opportunity for beauty brands to showcase their prestige items and engage with customers in the subscription box market.
Industry Implications
1. Beauty Subscription Box Industry - The replacement of Sephora's Play! box with the Sephora Luxe box introduces a disruptive innovation opportunity for beauty subscription box companies to rethink their subscription models and offerings.
2. Beauty Retail Industry - The expansion of Sephora's Favorites offerings, along with the introduction of the new Sephora Luxe box, opens up a disruptive innovation opportunity for beauty retailers to attract and delight customers with curated product samples.
3. Prestige Beauty Industry - The inclusion of prestige items in the new Sephora Luxe box presents a disruptive innovation opportunity for prestige beauty brands to reach a wider audience and generate interest in their high-end products.
6.2
Score
Popularity
Activity
Freshness
