Kohl's Will Add 400 New Sephora Kiosks at Kohl's Locations this Year
Elena Rahman — February 17, 2022 — Business
References: kohls & beautypackaging
Shoppers across the United States will find more access to Sephora products thanks to the Sephora at Kohl's expansions. Kohl's, the retail giant, is adding 400 new beauty sections this year. These additions will total 600 Sephora at Kohl's locations.
The partnership between the two companies aims to expand its in-store beauty offerings to 850 stores by 2023. This new expansion sets the team on track to accomplish their goal, making high-quality makeup products accessible to shoppers in various communities. The Sephora at Kohl's shops features 2,500 square feet of immersive beauty experiences that mimic the atmosphere and design of freestanding Sephora stores. Customers can explore the brand's signature products, including a curated assortment of prestige makeup, skincare, fragrances, and more.
Image Credit: Kohl's
The partnership between the two companies aims to expand its in-store beauty offerings to 850 stores by 2023. This new expansion sets the team on track to accomplish their goal, making high-quality makeup products accessible to shoppers in various communities. The Sephora at Kohl's shops features 2,500 square feet of immersive beauty experiences that mimic the atmosphere and design of freestanding Sephora stores. Customers can explore the brand's signature products, including a curated assortment of prestige makeup, skincare, fragrances, and more.
Image Credit: Kohl's
Trend Themes
1. In-store Beauty Kiosks - Expanding beauty kiosks in local stores can provide easier access to high-quality makeup products, attracting more customers.
2. Retail Partnerships - Creating partnerships between retail giants and high-end makeup brands provides a unique shopping experience that sets them apart from their competitors.
3. Immersive Shopping Experience - Incorporating immersive experiences in beauty stores can enhance consumer engagement, ultimately leading to an increase in sales and brand loyalty.
Industry Implications
1. Retail Industry - The retail industry can benefit from partnering with luxury brands to provide a more diverse set of products and experiences that cater to a wider range of consumers.
2. Beauty Industry - Expanding into local stores can increase the accessibility of high-end makeup products, ultimately driving sales and building brand loyalty.
3. Technology Industry - Partnering with beauty stores to create immersive shopping experiences using innovative technology can provide a unique and memorable experience for customers, setting the store apart from competitors.
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