Rose A. Valenta — March 13, 2007 — Art & Design
References: news.bbc
According to a National Association survey of Home Builders, in eight years more than half of custom built homes in the US will feature not one, but two master bedroom suites.
Implications - According to Stephanie Coontz, a families expert, there are couples out there, particularly in the US, that are “confident enough that they have a nice marriage, but they don’t particularly like sleeping in the same room.†She goes on to comment on how there is probably nothing wrong with their sex lives. In order for the couples to avoid feeling embarrassed about their separate sleeping quarters, builders have taken to calling the second master bedroom suites as "flex suites."
Implications - According to Stephanie Coontz, a families expert, there are couples out there, particularly in the US, that are “confident enough that they have a nice marriage, but they don’t particularly like sleeping in the same room.†She goes on to comment on how there is probably nothing wrong with their sex lives. In order for the couples to avoid feeling embarrassed about their separate sleeping quarters, builders have taken to calling the second master bedroom suites as "flex suites."
Trend Themes
1. Dual Master Bedrooms - More custom built homes in the US will feature two master bedrooms, leading to potential disruptive innovation opportunities for furniture and home decor companies to create unique and customizable bedroom designs for couples who prefer separate sleeping quarters.
2. Flexible Living Spaces - The rise of 'flex suites' in custom built homes highlights the need for flexible and adaptable living spaces, presenting opportunities for architects and developers to create innovative designs that cater to the changing needs of modern families.
3. Couples' Privacy - The trend towards separate bedrooms in custom built homes suggests a growing importance placed on privacy and personal space, creating opportunities for technology companies to develop smart home solutions that promote privacy, such as sound-proofing and noise-cancelling technologies.
Industry Implications
1. Real Estate - This trend towards dual master bedrooms will impact the real estate industry as builders and developers incorporate this feature into their designs, potentially leading to increased demand and higher property values for homes with this feature.
2. Furniture - As more couples opt for separate sleeping quarters, furniture companies have an opportunity to create innovative and customizable bedroom designs that cater to this preference for privacy.
3. Smart Home Technology - The trend towards dual master bedrooms highlights the need for smart home technology solutions that promote privacy and comfort, leading to potential innovation opportunities for technology companies in the home automation industry.
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