Marc Jacobs & Acqua di Parma Fragrances
Jean Koning — November 27, 2007 — Fashion
References: acquadiparma & marcjacobs
With the festive season at hand, the quest for the perfect gift is on the top of our priority lists, especially now that there's less than a month to go! Lucky for both men and women, two new fragrances hit the market just in time to help you fill those stockings.
The first choice for women in the dark days of winter is the sunny 'Daisy' perfume by Marc Jacobs. The glass bottle has two sparkling daisies on the lid which speaks to the summery, sparkly and floral notes of the scent inside. Wild strawberries, violets and grapefruit give the perfume its remarkable, riveting character. It is the perfect perfume for those who long for a little bit of sunshine.
For the gents, the latest is Acqua di Parma's Colonia Intensa. Built on both classic and noble ingredients, the fragrance quivers on the border of tradition and modernity. It's a discreet scent, yet very intense. This fragrance breathes 'self-assured man' and will compliment the Marc Jacobs 'Daisy' perfume very well thanks to a pinch of citrus – Sicilian lemon and Calabrian bergamot - enriched with vibrant cardamom and ginger.
Don't be misguided by the sensuous character of the cologne; the fragrance will develop surprisingly, intensely masculine notes due to the innovative long lasting wood-leather.
According to the Acqua di Parma promotion team in Amsterdam, the fragrance base can be described as a "sophisticated leather note that creates an aura of virile charm. The fragrance is wrapped in spicy, smoky woods: cedarwood, lignum vitae, and patchouli with background accents of benzoin and musk."
The first choice for women in the dark days of winter is the sunny 'Daisy' perfume by Marc Jacobs. The glass bottle has two sparkling daisies on the lid which speaks to the summery, sparkly and floral notes of the scent inside. Wild strawberries, violets and grapefruit give the perfume its remarkable, riveting character. It is the perfect perfume for those who long for a little bit of sunshine.
For the gents, the latest is Acqua di Parma's Colonia Intensa. Built on both classic and noble ingredients, the fragrance quivers on the border of tradition and modernity. It's a discreet scent, yet very intense. This fragrance breathes 'self-assured man' and will compliment the Marc Jacobs 'Daisy' perfume very well thanks to a pinch of citrus – Sicilian lemon and Calabrian bergamot - enriched with vibrant cardamom and ginger.
Don't be misguided by the sensuous character of the cologne; the fragrance will develop surprisingly, intensely masculine notes due to the innovative long lasting wood-leather.
According to the Acqua di Parma promotion team in Amsterdam, the fragrance base can be described as a "sophisticated leather note that creates an aura of virile charm. The fragrance is wrapped in spicy, smoky woods: cedarwood, lignum vitae, and patchouli with background accents of benzoin and musk."
Trend Themes
1. Festive Fragrances - As the holiday season approaches, there is an opportunity to create new perfume and cologne scents that embody the festive spirit to attract gift-givers.
2. Gender-neutral Scents - Gender lines are blurring, and there is an opportunity to innovate with fragrances that appeal to both men and women customers.
3. Long-lasting Scents - Consumers are interested in fragrances that last longer and have a more complex evolution of notes as they wear throughout the day.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care companies can innovate in the fragrance space by creating new scents that are designed for the holiday season and cater to consumers' desire for long-lasting, gender-neutral perfumes and colognes.
2. Luxury Goods and Retail - Luxury goods and retail companies can capitalize on the festive season by offering high-end scents and pushing the long-lasting, gender-neutral trend in their fragrance lines.
3. Fashion and Accessories - Fashion and accessories companies can collaborate with beauty brands to release exclusive perfume and cologne scents that compliment their clothing collections and cater to consumers' desire for long-lasting, gender-neutral fragrances.
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