Selle Royal Introduces a Line of 70s-Style Bicycle Seats
Peter Vallas — April 30, 2011 — Art & Design
References: origins.selleroyal & gearjunkie
Selle Royal is an Italian bicycle accessories designer that has been supporting cyclists for over 50 years. It creates high-quality and practical parts for bikers to really enjoy their bicycles.
Recently, Selle Royal introduced the Origins Collection, which included a number of items with which to retrofit your bicycle. In recent years, trends have shown that young urbanites are bringing back vintage fixed-gear bicycles. In order to complete the retro look, the Origins Collection by Selle Royal has just the right equipment.
The main component in the Origins Collection line is its unique bicycle seat that comes straight out of 1977. The seat comes in your choice of real or synthetic leather and will cost you between $60-$90. It doesn't promise supreme comfort, but that's the price you pay for style.
Recently, Selle Royal introduced the Origins Collection, which included a number of items with which to retrofit your bicycle. In recent years, trends have shown that young urbanites are bringing back vintage fixed-gear bicycles. In order to complete the retro look, the Origins Collection by Selle Royal has just the right equipment.
The main component in the Origins Collection line is its unique bicycle seat that comes straight out of 1977. The seat comes in your choice of real or synthetic leather and will cost you between $60-$90. It doesn't promise supreme comfort, but that's the price you pay for style.
Trend Themes
1. Vintage Bicycle Accessories - The rising trend of young urbanites bringing back vintage fixed-gear bicycles presents an opportunity for designers to create unique retro accessories, such as Selle Royal's 70s-style bicycle seats.
2. Retrofitting Bicycles - With the introduction of Selle Royal's Origins Collection, there is an opportunity to create more products that allow easy retrofitting of older bicycles for those who want to update their style.
3. Affordable Retro Style - Selle Royal's affordable 70s-style bicycle seats provide an opportunity for companies to create more nostalgic and stylish bicycle accessories without breaking the bank.
Industry Implications
1. Bicycle Accessories - Selle Royal's introduction of its Origins Collection and 70s-style bicycle seat could spark a trend in the bicycle accessory industry towards creating more vintage style products.
2. Bicycle Retrofitting - Selle Royal's Origins Collection presents a disruptive innovation opportunity for companies in the bicycle retrofitting industry to create more products that allow bikes to be updated and customized, catering to the rising trend of vintage bicycles.
3. Urban Bicycle Culture - As the trend of vintage bicycle culture grows in urban areas, companies have an opportunity to capitalize on this niche market to create more retro-themed products like Selle Royal's Origins Collection.
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