Marvel by Selk'bag Keeps People Warm by Channeling Superpowers
Meghan Young — November 8, 2014 — Art & Design
References: selkbagusa & designtaxi
For those who are unfamiliar with Selk'bag, it is a sleepwear system designed by Musuc that focuses on outdoor adventures and warmth. Essentially Selk'bag provides wearable sleeping bags that people who really hate the cold will choose to rock even if they are in the comfort of their home. Especially now that Selk'bag has released a fun Marvel collection.
Channeling the superpowers of The Hulk, Spider Man, Ironman and Captain America, Selk'bag turns its customers into a group of comic book heroes whose mission is to win the fight against the cold. Although mainly a one-piece pajama suit, the Selk'bag also comes with comfy booties that zip on and off. It condenses conveniently for easy portability.
Channeling the superpowers of The Hulk, Spider Man, Ironman and Captain America, Selk'bag turns its customers into a group of comic book heroes whose mission is to win the fight against the cold. Although mainly a one-piece pajama suit, the Selk'bag also comes with comfy booties that zip on and off. It condenses conveniently for easy portability.
Trend Themes
1. Wearable Sleeping Bags - Disruptive innovation opportunity: Develop lightweight and compact wearable sleeping bags for outdoor adventurers and those who hate the cold.
2. Superhero-themed Wearables - Disruptive innovation opportunity: Create a range of superhero-themed wearables that merge fashion with functionality, targeting both outdoor enthusiasts and comic book fans.
3. Comfy Booties with Zip-off Feature - Disruptive innovation opportunity: Design comfortable booties with a zip-off feature that offers versatility and convenience for users in various environments.
Industry Implications
1. Outdoor Gear - Disruptive innovation opportunity: Integrate advanced materials and technology into outdoor gear, such as sleeping bags, to enhance comfort, portability, and performance.
2. Fashion and Apparel - Disruptive innovation opportunity: Combine fashion trends with functional design to create unique and stylish garments that cater to specific niche markets like outdoor adventurers and comic book fans.
3. Footwear - Disruptive innovation opportunity: Develop innovative footwear solutions with zip-off features that provide convenience, adaptability, and comfort for different settings and conditions.
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