The Wash&Drive; Will Cost 12 Million Euro to Develop
Vasiliki Marapas — March 5, 2015 — Autos
References: baltic-course
Over 12 million euros will be invested into Wash&Drive;, a self-serve car wash network that will be built in over twenty Latvian cities.
Over the course of the next couple of years, forty of these Wash&Drive;'s will be built, allowing an estimate of 20,000 automobiles to go through per day. The self-serve format is very attractive, since drivers are often deterred by the long lines and high prices of traditional car washes. In contrast, the Wash&Drive; self-serve car wash will take an average of five to seven minutes, and will charge motorists a modest two euros.
The first of the forty car washes opened in the parking lot of the Sky and More shopping mall in Riga, with the next to follow in Liepaja this May.
Over the course of the next couple of years, forty of these Wash&Drive;'s will be built, allowing an estimate of 20,000 automobiles to go through per day. The self-serve format is very attractive, since drivers are often deterred by the long lines and high prices of traditional car washes. In contrast, the Wash&Drive; self-serve car wash will take an average of five to seven minutes, and will charge motorists a modest two euros.
The first of the forty car washes opened in the parking lot of the Sky and More shopping mall in Riga, with the next to follow in Liepaja this May.
Trend Themes
1. Self-serve Car Washes - The development of Wash&Drive; presents an opportunity for disruptive innovation in the car wash industry by offering a convenient and affordable self-serve format.
2. Efficient Car Wash Solutions - The Wash&Drive; self-serve car washes highlight the trend of providing efficient car washing solutions to meet the demand for quick and convenient services.
3. Expansion of Self-service Networks - The investment in the expansion of the Wash&Drive; network across multiple cities showcases the trend of increasing self-service networks for car washes.
Industry Implications
1. Car Wash Industry - The Wash&Drive; project offers opportunities for disruptive innovation within the car wash industry by introducing a self-serve format that addresses consumer preferences.
2. Automotive Services - The development of Wash&Drive; presents opportunities for disruptive innovation within the automotive services industry by providing efficient and cost-effective self-serve car wash solutions.
3. Commercial Real Estate - The expansion of Wash&Drive; car washes in various cities signifies opportunities for disruptive innovation within the commercial real estate industry by catering to the needs of motorists.
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