Tomorrow Machine Creates Packaging that Opens Itself When Food is Ready
Meghan Young — July 10, 2014 — Art & Design
References: tomorrowmachine.se & itsnicethat
The Self-Opening Package is revolutionarily intuitive. As its apt name gives away, it opens up all on its own when good and ready. That is, when the food has been properly prepared and is ready to be served. Although the Self-Opening Package's spiraling shape looks more decorative than functional, the design makes it more sensitive to its environment, which triggers its main purpose.
Designed by Tomorrow Machine, a Stockholm-based studio founded by Hanna Billqvist and Anna Glansén, the Self-Opening Package is just the first of many exceptional products that have been introduced. From the Microgarden Growing Kit to the Expanding Bowl and This Too Shall Pass, Tomorrow Machine has made it a priority to provide people with products steeped in science and sustainability, their core beliefs.
Designed by Tomorrow Machine, a Stockholm-based studio founded by Hanna Billqvist and Anna Glansén, the Self-Opening Package is just the first of many exceptional products that have been introduced. From the Microgarden Growing Kit to the Expanding Bowl and This Too Shall Pass, Tomorrow Machine has made it a priority to provide people with products steeped in science and sustainability, their core beliefs.
Trend Themes
1. Intuitive Packaging - The self-opening package demonstrates the potential for packaging that reacts to its environment, creating opportunities for intuitive packaging designs.
2. Sustainable Products - Tomorrow Machine's focus on science and sustainability highlights the growing trend towards eco-friendly products, presenting opportunities for businesses to develop sustainable alternatives.
3. Smart Food Packaging - The self-opening package's ability to detect when food is ready showcases the potential for smart packaging solutions that can enhance convenience and food safety.
Industry Implications
1. Packaging Industry - The self-opening package demonstrates a disruptive innovation opportunity for the packaging industry to create more interactive and responsive packaging solutions.
2. Sustainable Product Industry - Tomorrow Machine's commitment to sustainability presents a disruptive innovation opportunity for businesses in the sustainable product industry to develop innovative and eco-friendly products.
3. Food Packaging Industry - The self-opening package's integration with food preparation highlights a disruptive innovation opportunity for the food packaging industry to create smart packaging solutions that enhance convenience and freshness.
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