The Meitu M4 Captures Better Photos in Low Light Conditions
Meghan Young — May 5, 2015 — Tech
The Meitu M4 is being touted as a quality selfie smartphone thanks to its ability to capture the best selfie -- even in low light conditions. Wu Xinhong, the company’s chief executive, notes, "We have done some studies on selfie habits, and we found that 70 per cent of women take selfies, and only 15 per cent of them are willing to do it without any make-up. It’s not only about embellishing your photos and showing them to others. The point is that the more you take beautiful selfies, the more confident you will become."
Available in three colors, the selfie smartphone is a device many young consumers will want to have as an accessory as much as a daily tool.
Available in three colors, the selfie smartphone is a device many young consumers will want to have as an accessory as much as a daily tool.
Trend Themes
1. Enhanced-selfie Smartphones - The trend of smartphones with improved selfie capabilities presents an opportunity for companies to innovate by developing advanced camera technology and software that enhances low-light photography for better selfies.
2. Selfie Behavior Studies - The trend of conducting studies on selfie habits provides an opportunity for researchers and market analysts to gain insights into consumer preferences and develop targeted products and marketing strategies.
3. Selfie Confidence Boost - The trend of using selfie smartphones to boost self-confidence creates opportunities for beauty brands to develop virtual makeup applications and collaborate with smartphone manufacturers to enhance user experiences and promote self-expression.
Industry Implications
1. Smartphone Manufacturing - The smartphone manufacturing industry can capitalize on the trend of enhanced-selfie smartphones by investing in research and development to create innovative camera features and software that improve selfie photography even in low-light conditions.
2. Market Research - The market research industry can leverage the trend of conducting selfie behavior studies to provide valuable insights to smartphone manufacturers and beauty brands, helping them understand consumer preferences and develop targeted products and marketing strategies.
3. Beauty and Makeup - The beauty and makeup industry can take advantage of the trend of selfie confidence boost by collaborating with smartphone manufacturers to develop virtual makeup applications that enhance user experiences and promote self-expression through selfies.
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