Knockout is a Self-Defense Jewelry Brand with Chic Designs
Ellen Smith — December 3, 2020 — Fashion
References: hi-knockout & hypebae
Knockout is a new jewelry line that sits on the intersection of fashion and self defense, offering subtle but protective pieces that can help women feel safer in public. While many self defense weapons are made specifically for women, most are noticeable, large, hard to maneuver, or potentially dangerous for the user.
These aesthetically pleasing pieces serve a dual-purpose, sitting unobtrusively on the finger while providing piece of mind that its intentionally sharp edges can protect in an emergency. The sleek rings are chic and easily accessible, helping the wearer to feel safer as they go about their day. The rings arrive in multiple style and material offerings, like gold or silver, making for an aesthetically pleasing choice.
Image Credit: Knockout
These aesthetically pleasing pieces serve a dual-purpose, sitting unobtrusively on the finger while providing piece of mind that its intentionally sharp edges can protect in an emergency. The sleek rings are chic and easily accessible, helping the wearer to feel safer as they go about their day. The rings arrive in multiple style and material offerings, like gold or silver, making for an aesthetically pleasing choice.
Image Credit: Knockout
Trend Themes
1. Fashionable Self-defense - Disruptive innovation opportunity: Develop fashionable self-defense products that seamlessly blend style and safety.
2. Subtle Security Measures - Disruptive innovation opportunity: Create discreet self-defense accessories that provide security without drawing attention.
3. Multi-purpose Jewelry - Disruptive innovation opportunity: Design jewelry that not only enhances style but also offers self-defense capabilities.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Integrate self-defense features into fashion accessories, such as bracelets or necklaces.
2. Women's Safety - Disruptive innovation opportunity: Develop solutions and technologies that prioritize women's safety in public spaces.
3. Personal Security - Disruptive innovation opportunity: Innovate in the personal security industry to create more discreet and effective self-defense products.
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