The Secret Javas Coffees Come in Five Varieties
Michael Hemsworth — December 5, 2019 — Marketing
References: gentechholdings & preparedfoods
The Secret Javas have been launched by GenTech Holdings, Inc. as a high-end coffee product that's available through subscription to offer consumers an alternative way to enjoy CBD in their lifestyle. The coffee comes in CBD and non-CBD varieties, and will be shipped to consumers on a monthly basis at a cost of $29.99 for three pounds. Subscribers can choose two of the three pounds they will receive, while GenTech will choose the third one for a bit of a surprise.
GenTech CEO David Lovatt spoke on the new launch saying, "The brand will be called ‘Secret Javas’ because we are delivering not only the daily coffee that people will love and reach for regularly, we are bringing them a new coffee taste each month by sending them unique coffees from our partner farm in Brazil, roasted specifically for us."
GenTech CEO David Lovatt spoke on the new launch saying, "The brand will be called ‘Secret Javas’ because we are delivering not only the daily coffee that people will love and reach for regularly, we are bringing them a new coffee taste each month by sending them unique coffees from our partner farm in Brazil, roasted specifically for us."
Trend Themes
1. Cbd-infused Coffees - Disruptive innovation opportunity: Creating new CBD-infused coffee flavors to cater to the growing demand for CBD products in the beverage industry.
2. Subscription Coffee Services - Disruptive innovation opportunity: Developing personalized subscription-based coffee services that deliver unique coffee varieties to consumers on a monthly basis.
3. High-end Coffee Products - Disruptive innovation opportunity: Introducing premium, CBD-infused coffee blends to target the luxury market and capitalize on the wellness trend.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Incorporating CBD-infused coffee products to tap into the expanding market of CBD-infused beverages.
2. Subscription Services - Disruptive innovation opportunity: Creating subscription-based platforms that offer a wide range of coffee options to cater to consumers' evolving taste preferences.
3. Wellness - Disruptive innovation opportunity: Developing CBD-infused coffee products to align with the growing consumer interest in wellness and self-care.
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