The Secret App Lets you Speak Freely with Friends
Jennifer Paul — February 6, 2014 — Tech
References: secret.ly & techcrunch
The Secret app allows you to share your feelings and thoughts with friends without having to reveal who you actually are. It has the same feel as Frank Warren's PostSecret project. It also shares similarities with the Whisper app. The Secret app is different, because it you are communicating with people you know, more specifically, with your friends.
David Mark Byttow is the co-founder of the Secret app, and he said that the point is to share things you didn't necessarily want to attach yourself to. These are the kinds of things that you want to keep to yourself but be able to tell everyone at the same time. The content that people share on the Secret app is generally more vulnerable, insecure, emotions, sad, goofy or more angry than what they would show in person. It gives them a platform to be completely honest with their friends and with themselves.
David Mark Byttow is the co-founder of the Secret app, and he said that the point is to share things you didn't necessarily want to attach yourself to. These are the kinds of things that you want to keep to yourself but be able to tell everyone at the same time. The content that people share on the Secret app is generally more vulnerable, insecure, emotions, sad, goofy or more angry than what they would show in person. It gives them a platform to be completely honest with their friends and with themselves.
Trend Themes
1. Anonymous Messaging Apps - Disruptive innovation opportunity: Explore new ways to enable individuals to share their thoughts and feelings without revealing their identities.
2. Intimate Social Networks - Disruptive innovation opportunity: Develop platforms that allow friends to connect and share vulnerable and honest content in a private and secure environment.
3. Emotionally Expressive Platforms - Disruptive innovation opportunity: Create digital spaces where users can freely express their emotions, whether they are sad, angry, goofy, or insecure.
Industry Implications
1. Social Networking - Disruptive innovation opportunity: Enhance existing social networking platforms by incorporating features that prioritize privacy and anonymity.
2. Messaging Apps - Disruptive innovation opportunity: Introduce messaging apps that promote authentic and heartfelt conversations among friends while maintaining anonymity.
3. Digital Content Sharing - Disruptive innovation opportunity: Develop platforms that allow users to share vulnerable and emotionally charged content within a trusted network of friends.
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