The Body Shop's Seaweed Oil-Control Product Mattifies the Skin
Mishal Omar — July 5, 2017 — Marketing
References: thebodyshop
The Body Shop's Seaweed Oil-Control gel seeks to treat the issues that come along with having oily or combination skin – particularly in the summer months.
The absorbent gel is to be used on cleansed and toned skin, and applied before the user goes to sleep. It contains mineral-rich seaweed from Roaring Water Bay, Ireland, as well as arnica and white tea. It has a lightweight texture and was designed for the specific purpose of balancing the oil on users' faces.
The Seaweed Oil-Control Overnight Gel functions as a moisturizer that is able to hydrate the dry areas of the face, while simultaneously ensuring that those who use it are able to control any excessive sebum production that may exist in their t-zone
The absorbent gel is to be used on cleansed and toned skin, and applied before the user goes to sleep. It contains mineral-rich seaweed from Roaring Water Bay, Ireland, as well as arnica and white tea. It has a lightweight texture and was designed for the specific purpose of balancing the oil on users' faces.
The Seaweed Oil-Control Overnight Gel functions as a moisturizer that is able to hydrate the dry areas of the face, while simultaneously ensuring that those who use it are able to control any excessive sebum production that may exist in their t-zone
Trend Themes
1. Oil-control Facial Products - The trend of oil-control facial products presents opportunities for disruptive innovation in the skincare industry by addressing the specific needs of individuals with oily or combination skin.
2. Overnight Beauty Products - The trend of overnight beauty products opens up possibilities for disruptive innovation in the cosmetics industry by providing time-efficient solutions for skincare routines that work while users sleep.
3. Natural and Sustainable Beauty - The trend of natural and sustainable beauty offers opportunities for disruptive innovation in the beauty industry by catering to the increasing consumer demand for eco-friendly and ethical products like the Seaweed Oil-Control Overnight Gel.
Industry Implications
1. Skincare - The skincare industry can benefit from disruptive innovation by developing more effective and specialized products that specifically target oil-control and provide solutions for oily or combination skin.
2. Cosmetics - The cosmetics industry can explore disruptive innovation in the formulation of overnight beauty products, offering innovative textures and ingredients that enhance skincare as users sleep.
3. Beauty - The beauty industry can seize disruptive innovation opportunities by embracing natural and sustainable beauty practices, incorporating eco-friendly ingredients and packaging into their products, like the Seaweed Oil-Control Overnight Gel.
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