Snøhetta Boasts Cohesive Designs for Holzweiler's Web & Physical Store
Kalin Ned — June 3, 2019 — Art & Design
References: holzweiler.no & dezeen
This incredibly chic and seamless retail experience has been effortlessly set forth by Snøhetta who curates a balanced physical and online identity for Oslo-based fashion label Holzweiler.
One should never underestimate the value of good curation. When creating the brick-and-mortar aesthetic for its client, Snøhetta focused on minimalism, a muted color palette, as well as gridded elements that offer a nice juxtaposition. The online layout, in turn, boasts a grid display.
Many design motifs nod to Holzweiler's signature scarves. This is an example of how physical and online manifestations of a brand can draw inspiration from a product that the company is recognized with. Furthermore, by balancing out the physical and online identities of the store, Snøhetta's seamless retail experience is sure to entice consumers who are contemporary and design-minded.
One should never underestimate the value of good curation. When creating the brick-and-mortar aesthetic for its client, Snøhetta focused on minimalism, a muted color palette, as well as gridded elements that offer a nice juxtaposition. The online layout, in turn, boasts a grid display.
Many design motifs nod to Holzweiler's signature scarves. This is an example of how physical and online manifestations of a brand can draw inspiration from a product that the company is recognized with. Furthermore, by balancing out the physical and online identities of the store, Snøhetta's seamless retail experience is sure to entice consumers who are contemporary and design-minded.
Trend Themes
1. Minimalist Retail Aesthetics - Opportunity for businesses to create clean and simple store designs that offer a visually pleasing experience.
2. Curated Online Layouts - Potential for companies to design online platforms that showcase products in an organized and visually appealing grid display.
3. Product-inspired Branding - Chance for brands to draw inspiration from their own products in order to create cohesive physical and online identities.
Industry Implications
1. Fashion and Retail - Fashion brands can explore minimalistic designs and curated online experiences to enhance their brick-and-mortar and e-commerce offerings.
2. Interior Design - Opportunity for interior design firms to create cohesive physical and online spaces that reflect the brand's aesthetic while providing an exceptional customer experience.
3. E-commerce Platforms - E-commerce platforms can develop grid-based layouts and minimalist designs to facilitate seamless online shopping experiences for customers.
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