Leo Chiu and Siu Man Create the Customizable Sealed Watch
Romina S. Cortellucci — June 10, 2012 — Fashion
References: beoptimisticandthankful & think-silly
The Sealed Watch is timeless, with the waxy watches created by designer duo Leo Chiu and Siu Man, both born and raised in Hong Kong. Their brand ‘Be Optimistic And Thankful,’ or 'BOAT,' allows you to seal your moment in time.
As the website states, with every watch the designers wanted to, “create an individual Sealed Watch which captures your own story or memory, and becomes a personal identity mark worn on your hand.”
Each watch allows for complete customization, from the different colored sealing waxes to the various straps, everything is personalized to your own taste. Every dial is sealed by the designers, adding a personal touch that shows each watch is protected long-lasting.
As the website states, with every watch the designers wanted to, “create an individual Sealed Watch which captures your own story or memory, and becomes a personal identity mark worn on your hand.”
Each watch allows for complete customization, from the different colored sealing waxes to the various straps, everything is personalized to your own taste. Every dial is sealed by the designers, adding a personal touch that shows each watch is protected long-lasting.
Trend Themes
1. Customized Timepieces - Designing personalized watches that allow customers to express their unique identity and capture their own memories.
2. Sealed Moment Watches - Creating sealed watches that allow for individual stories or memories to be captured and worn on the hand as a personal identity mark.
3. Wax Sealed Watches - Innovating traditional timepieces through the use of sealing wax to add a personal touch and create long-lasting protection.
Industry Implications
1. Luxury Accessories - The luxury accessories industry can use the concept of creating individual Sealed Watches as an innovative marketing strategy to attract a wider range of customers looking for personalized, unique luxury items.
2. Jewelry - The jewelry industry can expand into creating custom watches that integrate precious stones and metals, appealing to a high-end clientele who value uniqueness and personalization in their accessories.
3. Retail and E-commerce - E-commerce retailers can incorporate customization tools on their websites, allowing customers to create their own individual Sealed Watch and purchase it easily online, therefore, appealing to a wider range of customers and increasing sales through innovative personalization options.
3
Score
Popularity
Activity
Freshness
