Gucci Introduces the Screener Sneaker in a New Colorway
Luxury fashion house Gucci unveils a new colorway for its signature Screener sneaker model -- this time, it arrives in a sleek tonal option with an all-black base foundation. The retro design is retained with the overall structure constructed from a weaving technical textile through the foundation. This is paired together with a blend of premium leather as the overlaying detail.
Additionally, there decorating accents arrive in colors that correlate to the house's branding, with hits of red and green webbed throughout the midfoot area. Additional branding details include the metal Double G badge in an oval enamel, overlays at the ankle, and the vintage Gucci logo over the tongue. The Screener sneaker is rounded off with red laces, black midsoles, gray rubber outsoles, and cream terry cloth linings.
Additionally, there decorating accents arrive in colors that correlate to the house's branding, with hits of red and green webbed throughout the midfoot area. Additional branding details include the metal Double G badge in an oval enamel, overlays at the ankle, and the vintage Gucci logo over the tongue. The Screener sneaker is rounded off with red laces, black midsoles, gray rubber outsoles, and cream terry cloth linings.
Trend Themes
1. Luxury Fashion - Opportunity for disrupting the luxury fashion industry by incorporating retro designs with modern materials.
2. Sneaker Culture - Opportunity for disrupting the sneaker culture by introducing unique colorways and combining different materials.
3. Branding and Logo Design - Opportunity for disrupting the branding and logo design industry by incorporating vintage designs and enamel badges.
Industry Implications
1. Fashion - Disruptive innovation opportunity for incorporating retro designs and unique colorways in the fashion industry.
2. Footwear - Opportunity for disrupting the footwear industry by combining different materials and introducing retro-inspired designs.
3. Accessories - Opportunity for disrupting the accessories industry by incorporating vintage branding and logo design in products.
2.6
Score
Popularity
Activity
Freshness
