This Calendar Lets Consumers Scratch Their Way Through the Year
Joey Haar — August 1, 2016 — Art & Design
References: store.moma.org & betterlivingthroughdesign
If 2017 is forecasting to be a tough year, the 2017 Scratchable Wall Calendar from the MoMA Store offers a metaphorical outlet for consumers' struggles. The minimalistic black wall calendar is covered in a special silver ink that can be scratched away, like an inverse, therapeutic version of a prisoner scratching the passing days onto their cell wall.
Though the idea of scratching one's way through the year is a slightly macabre metaphor, the 2017 Scratchable Wall Calendar's pleasing minimalist design should offset any feelings of despair that the upcoming year brings. With the days and dates of each month listed in vertical columns, MoMA's 2017 Scratchable Wall Calendar offers a unique visualization of the Gregorian system. Plus, scratching away the days could bring about the same excitement-filled feeling of scratching away a lotto card, so the passage of time doesn't have to be a depressing concept.
Though the idea of scratching one's way through the year is a slightly macabre metaphor, the 2017 Scratchable Wall Calendar's pleasing minimalist design should offset any feelings of despair that the upcoming year brings. With the days and dates of each month listed in vertical columns, MoMA's 2017 Scratchable Wall Calendar offers a unique visualization of the Gregorian system. Plus, scratching away the days could bring about the same excitement-filled feeling of scratching away a lotto card, so the passage of time doesn't have to be a depressing concept.
Trend Themes
1. Interactive Calendars - This trend of interactive calendars opens up the opportunity for dynamically changing calendars that allow for personalization and creativity.
2. Therapeutic Products - The idea of cathartic products like the Scratchable Wall Calendar suggest many possibilities for products that promote relaxation or mental health.
3. Unique Visualizations of Time - The Scratchable Wall Calendar highlights the opportunity to explore new ways for people to imagine and interact with the progression of time.
Industry Implications
1. Print and Paper Products - The Scratchable Wall Calendar is particularly well-suited for companies that specialize in creative uses for print materials.
2. Stationery and Office Supplies - Scratchable Wall Calendars are just the beginning of unique office and stationery supplies that are sure to capture consumer attention in the coming years.
3. Wall Decor - Companies in the wall decor industry could integrate the use of Scratchable Wall Calendars or similar products to offer customizable wall art options.
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