ooly's Scratch and Scribble Kits Boast Whimsical Illustrations
Jana Pijak — July 3, 2019 — Art & Design
References: ooly
The ooly scratch and scribble scratch art kit features whimsical illustrations that are revealed in mere minutes. Artists of all ages simply need to use each kit's accompanying wooden scratch tool to unveil images inspired by mythology and fairytales.
The kits are available in a variety of themes like Fantastic Dragons, Magical Unicorns, Monster Pals, Space Dogs, Safari and Ocean Life sets that are sold with sparkly sticker sheets.
Created for consumers ages six and up, these scratch art kits come with four colorful scratch cards and are priced under $10 a piece. The kits encourage hands-on creativity and feature an easy-to-follow guided art design -- ensuring each final product is perfectly executed. This product speaks to Gen Z's appreciation for maker culture despite the demographic's exposure to technology from a young age.
The kits are available in a variety of themes like Fantastic Dragons, Magical Unicorns, Monster Pals, Space Dogs, Safari and Ocean Life sets that are sold with sparkly sticker sheets.
Created for consumers ages six and up, these scratch art kits come with four colorful scratch cards and are priced under $10 a piece. The kits encourage hands-on creativity and feature an easy-to-follow guided art design -- ensuring each final product is perfectly executed. This product speaks to Gen Z's appreciation for maker culture despite the demographic's exposure to technology from a young age.
Trend Themes
1. Whimsical Scratch Art - Opportunity for innovative scratch art kits with whimsical illustrations that engage artists of all ages.
2. Guided Art Design - Disruptive innovation potential in scratch art kits that provide easy-to-follow guided art designs for a perfectly executed final product.
3. Affordable and Accessible Creativity - Opportunity to develop scratch art kits that are priced under $10 and encourage hands-on creativity for consumers of all ages.
Industry Implications
1. Art Supplies - Disruptive innovation opportunities in the art supplies industry to create scratch art kits with whimsical illustrations and easy-to-follow guided art designs.
2. Education and Crafts - Opportunity for innovative scratch art kits in the education and crafts industry that provide affordable and accessible creativity for children and adults.
3. Gifts and Toys - Disruptive innovation potential in the gifts and toys industry with scratch art kits that offer whimsical illustrations and engage artists of all ages.
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