Scrabble Championship Lures Players in With Revamped Security Captcha
Kevin Young — April 4, 2012 — Pop Culture
References: hasbro & creativecriminals
The 21st Annual Gulf Scrabble Championships game accumulated a wave of players with one smart move: changing online security captchas to Scrabble themes. Internet security captcha is the annoying set of jumbled-up numbers and letters everyone must fill out in order to access sites where one has to prove that they're not robots.
There was not enough hype for the Scrabble championship game held in Dubai, so the decision to raise awareness to Scrabble aficionados took place in online gaming sites. They tackled gaming sites and hacked online conventions where they altered Internet security captcha codes into a Scrabble theme.
This move drastically increased the amount of players participating in the Scrabble game and there was more unscrambling of words than ever before. Check out this video to see how Scrabble lures in its avid players.
There was not enough hype for the Scrabble championship game held in Dubai, so the decision to raise awareness to Scrabble aficionados took place in online gaming sites. They tackled gaming sites and hacked online conventions where they altered Internet security captcha codes into a Scrabble theme.
This move drastically increased the amount of players participating in the Scrabble game and there was more unscrambling of words than ever before. Check out this video to see how Scrabble lures in its avid players.
Trend Themes
1. Scrabble-themed Captchas - Scrabble-themed captchas can be used as a marketing tactic to attract Scrabble enthusiasts to participate in online events.
2. Gamification of Security Measures - Gamifying security measures, like captchas, can make them less annoying and more engaging for users.
3. Online Gaming Event Promotion - Promoting online gaming events through gaming sites and online conventions can help attract relevant and engaged participants.
Industry Implications
1. Gaming - The gaming industry can use Scrabble-themed captchas as a marketing strategy to lure in more players.
2. Cybersecurity - The cybersecurity industry can explore the potential of gamifying security measures to make them more effective.
3. Marketing - Using gamification and creative tactics like Scrabble-themed captchas can be a way to stand out and attract customers in the competitive marketing industry.
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