Scrabble by Andrew Capener Uses Design to Spell Deluxe
Amelia Roblin — February 22, 2011 — Marketing
References: drewcapener & lovelypackage
The beloved board game could really use an aesthetic overhaul, and Scrabble by Andrew Capener takes full advantage of the pastime's typographic quality to create brand packaging.
The box now sits upright with a clean "A" tile as its sole label. Behind the birch case, a walnut set of drawers pull out to reveal nine magnetized pieces of the board that can be placed together to create the game's grid. Exploring the options of custom chosen typefaces for each edition, Scrabble by Andrew Capener is the next generation of the literary game I'd love to get my hands on.
The box now sits upright with a clean "A" tile as its sole label. Behind the birch case, a walnut set of drawers pull out to reveal nine magnetized pieces of the board that can be placed together to create the game's grid. Exploring the options of custom chosen typefaces for each edition, Scrabble by Andrew Capener is the next generation of the literary game I'd love to get my hands on.
Trend Themes
1. Board Game Redesigns - With the success of Scrabble by Andrew Capener, there are opportunities for designers to give old board games a new, modern look with added functionality.
2. Custom Typefaces - The use of custom typefaces in board game design can take typography to the next level, providing a unique and personalized experience for players.
3. Modular Board Game Design - The use of magnetized board pieces in Scrabble by Andrew Capener shows that there is room for innovation in how board games are constructed, giving designers the opportunity to make games more versatile and dynamic.
Industry Implications
1. Board Game Industry - Using design to create fresh and modern versions of classic board games, designers and manufacturers can build new interest and sales within the industry of board game production.
2. Typography Industry - With the use of custom typefaces in board game design, typography can be used to enhance storytelling and add value to the experience of playing board games.
3. Furniture Industry - The modular design of Scrabble by Andrew Capener highlights the opportunity for furniture manufacturers to add functionality to household items through the use of magnetized components.
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