'Scout by Warby Parker' is Warby Parker's New Contact Lens Brand
Katherine Pendrill — November 19, 2019 — Marketing
References: ca.warbyparker & refinery29
Warby Parker is entering the contact lens market with the launch of its new 'Scout by Warby Parker' brand.
Warby Parker is best known for offering affordable, direct-to-consumer prescription eyeglasses. But as of today, the brand will also offer contact lenses. Dubbed Scout by Warby Parker, the brand's new contact lens offering allows consumers to purchase a year's supply of daily contact lenses for $440. Not only are the lenses more affordable than other brands, but the entire product has been given a millennial-friendly update. According to the brand, the leses will be high-quality, breathable, and comfortable. Additionally, the packaging for the lenses will be made from recycled plastic. As Warby Parker's Co-Founder and Co-CEO Neil Blumenthal explained, "We took our time developing the perfect contact lens experience for our customers and are excited to have it out in the world.”
Image Credit: Warby Parker.
Warby Parker is best known for offering affordable, direct-to-consumer prescription eyeglasses. But as of today, the brand will also offer contact lenses. Dubbed Scout by Warby Parker, the brand's new contact lens offering allows consumers to purchase a year's supply of daily contact lenses for $440. Not only are the lenses more affordable than other brands, but the entire product has been given a millennial-friendly update. According to the brand, the leses will be high-quality, breathable, and comfortable. Additionally, the packaging for the lenses will be made from recycled plastic. As Warby Parker's Co-Founder and Co-CEO Neil Blumenthal explained, "We took our time developing the perfect contact lens experience for our customers and are excited to have it out in the world.”
Image Credit: Warby Parker.
Trend Themes
1. Affordable Contact Lenses - Warby Parker's new affordable daily contact lens offering, 'Scout by Warby Parker', disrupts the traditional contact lens market by providing a more cost-effective option to consumers.
2. Direct-to-consumer - 'Scout by Warby Parker's' direct-to-consumer model challenges the traditional contact lens industry by offering contact lenses at a lower cost without sacrificing quality.
3. Sustainable Packaging - Warby Parker's use of recycled plastic for packaging with their 'Scout by Warby Parker' brand identifies an opportunity for disruptive innovation in environmentally-friendly packaging in the eyewear industry.
Industry Implications
1. Eyewear - The launch of 'Scout by Warby Parker' within the eyewear industry marks a new era of affordable, direct-to-consumer options for contact lenses.
2. E-commerce - 'Scout by Warby Parker’s' direct-to-consumer model within the e-commerce industry establishes a new standard for product pricing and accessibility to reach a younger demographic.
3. Sustainability - Warby Parker's use of sustainable packaging with their 'Scout by Warby Parker' brand introduces disruptive innovation for sustainable practices within the eyewear industry.
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