Scotch Rocks Make Drinking Scotch on the Rocks a Literal Experience
Katie Cordrey — June 20, 2011 — Eco
References: stonechilled
Scotch Rocks are hand-cut granite stones polished to mirrorlike perfection, but unlike other stone drink-chilling cubes, Scotch Rocks are packaged in a unique branded wooden box with a sliding top. The box and all can be stored in a liquor cabinet or placed in the freezer to chill. Plunk a few cold Scotch Rocks into your favorite old-fashioned tumbler or sherry copita and drown them in the single-malt Scotch of your choosing.
The Scotch Rocks will chill your beverage without watering it down; as any serious Scotch aficionado will attest, Scotch is better when it is undiluted. Once you’ve finished your ice-cold Scotch on the rocks, pull a few more chilly stone cubes from the freezer and have another. Scotch Rocks definitely deliver an experience that bears repeating.
The Scotch Rocks will chill your beverage without watering it down; as any serious Scotch aficionado will attest, Scotch is better when it is undiluted. Once you’ve finished your ice-cold Scotch on the rocks, pull a few more chilly stone cubes from the freezer and have another. Scotch Rocks definitely deliver an experience that bears repeating.
Trend Themes
1. Hand-cut Granite Stones - Opportunity for innovation in creating unique branded packaging for stone drink-chilling cubes.
2. Undiluted Scotch Experience - Opportunity to develop alternative methods to chill beverages without watering them down.
3. Repeatable Chilling Solution - Potential to create a market for reusable drink-chilling cubes that can be stored and reused conveniently.
Industry Implications
1. Beverage Packaging - Opportunity to offer specialized packaging solutions for unique drink-chilling cubes like Scotch Rocks.
2. Beverage Technology - Potential for technological advancements in creating innovative methods to chill beverages without dilution.
3. Kitchenware and Accessories - Market potential for reusable drink-chilling accessories that enhance the drinking experience without dilution.
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