The 'Scotch Color & Patterns' Duct Tape is Used for a Variety of Projects
Sarah Nazim — July 22, 2012 — Art & Design
References: https & scotchducttape
This new 'Scotch Color & Patterns' duct tape by 3M is a line of adhesives that come in a variety of different colors and patterns that can be used for a multitude of projects.
The brand has launched a site filled with creative ideas on how to use its products. Whether you want to make a tote bag, jewelry pieces, or need to spruce up an old coffee table, the possibilities are endless with this remarkable tape. The site is set up with a Pinterest style board that provides step by step instructions on how to complete each project.
3M is a cool company that is always in search of new and fresh ideas. It is no surprise that they have found an appealing way to market this product, and by utilizing social media, they are engaging with its target market whom are predominantly females.
The brand has launched a site filled with creative ideas on how to use its products. Whether you want to make a tote bag, jewelry pieces, or need to spruce up an old coffee table, the possibilities are endless with this remarkable tape. The site is set up with a Pinterest style board that provides step by step instructions on how to complete each project.
3M is a cool company that is always in search of new and fresh ideas. It is no surprise that they have found an appealing way to market this product, and by utilizing social media, they are engaging with its target market whom are predominantly females.
Trend Themes
1. DIY Crafts - The popularity of 'Scotch Color & Patterns' duct tape and its creative uses suggest a growing demand for DIY projects and customization.
2. Sustainable Products - The versatility of 'Scotch Color & Patterns' duct tape as a reusable and multi-functional product presents an opportunity for more eco-friendly adhesive solutions.
3. Digital Marketing - 3M's social media strategy and online project boards demonstrate the potential for targeted digital campaigns to drive engagement and cultivate brand loyalty.
Industry Implications
1. Crafts and Hobbies - This industry can seize on the trend of creative and personalized projects through marketing and product development that caters to specific interests and user-generated content.
2. Retail and E-commerce - The growth of DIY crafting as a hobby presents an opportunity for retailers to diversify their product offerings and increase revenue through accessories, tools, and materials that support these projects.
3. Sustainability and Waste Management - Companies in this industry can explore the use of alternative, eco-friendly adhesives like the reusable and biodegradable form of 'Scotch Color & Patterns' duct tape and support non-toxic and low-waste solutions in product development.
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