TheRightBabyName.com
Alex Covert — September 2, 2007 — Unique
References: therightbabyname
A web site, therightbabyname.com, claims to be the first and only scientific method for choosing your baby's name. You enter a name you like, the baby's gender, and the due date. The "scientific" method measures the uniqueness, fit, and goodwill of your input. It then asks about your ethnicity, religion, family member's names, language, and who knows what else. It eventually displays a quantitative analysis of the name you entered.
Implications - Consumers idealize babies as they associate them with hope and the future. As such, many consumers are willing to spend excessive amounts of disposable income on children. Corporations looking to capitalize off this consumer mentality may consider providing customers with products and services which are conducive to bettering the lives of children.
Implications - Consumers idealize babies as they associate them with hope and the future. As such, many consumers are willing to spend excessive amounts of disposable income on children. Corporations looking to capitalize off this consumer mentality may consider providing customers with products and services which are conducive to bettering the lives of children.
Trend Themes
1. Scientific Baby Naming - Opportunity to create innovative tools and services that utilize scientific methods to help parents choose their baby's name.
Industry Implications
1. Baby Products - Create unique baby products that incorporate scientific naming methods to attract parents looking for personalized items for their children.
2. Data Analysis and Insights - Develop data analysis platforms that can provide quantitative and personalized analysis of names to assist parents in choosing the perfect name for their baby.
3. Online Services - Build online platforms that offer scientific methods for naming babies, catering to parents who are seeking data-driven decision-making when naming their children.
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