The Scandivinavia S/S/A/W 'Free at Last' Editorial Stars Julia Hafstrom
Meghan Young — June 24, 2014 — Fashion
References: scandinaviassaw & fashiongonerogue
The Scandivinavia S/S/A/W 'Free at Last' editorial channels the languidness of a cat. It is only appropriate, then, that the costars in the photoshoot happen to be a couple of cute kittens. Whether cuddling up to model Julia Hafstrom's cozy sweater or stowed away in the pocket of her oversized jacket, they bring a viral quality to the looks that will enamor many.
Lensed on location by photographer Hasse Nielsen with art direction by Jakob Hysén Hedberg, the Scandivinavia S/S/A/W 'Free at Last' editorial appears in the publication's latest issue. The red-headed beauty was outfitted by stylist Oscar Lange in a wardrobe that focuses on a neutral palette. The knitwear and coats are perfect for the transitional weather of fall while the colors maintain the spirit of summer.
Lensed on location by photographer Hasse Nielsen with art direction by Jakob Hysén Hedberg, the Scandivinavia S/S/A/W 'Free at Last' editorial appears in the publication's latest issue. The red-headed beauty was outfitted by stylist Oscar Lange in a wardrobe that focuses on a neutral palette. The knitwear and coats are perfect for the transitional weather of fall while the colors maintain the spirit of summer.
Trend Themes
1. Languid Fashion - Opportunity for disruptive innovation lies in creating clothing designs and styles that capture the relaxed and effortless qualities of a cat.
2. Animal Co-stars - The inclusion of cute kittens in fashion editorials presents an opportunity to explore the intersection of fashion and pet-related industries.
3. Viral Fashion - Creating fashion looks with elements that have viral or shareable qualities can enhance brand exposure and engagement on social media.
Industry Implications
1. Fashion - The fashion industry can explore innovative designs, textiles, and marketing strategies inspired by the languidness and viral potential of the Scandivinavia S/S/A/W editorial.
2. Pet - The pet industry can capitalize on the demand for stylish pet accessories and products that align with the trendy aesthetics featured in fashion editorials.
3. Social Media - Opportunities arise for social media platforms and content creators to collaborate with fashion brands and leverage the viral potential of captivating editorials featuring animals.
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