Saville Row Holland & Sherry Suit
Going Like Sixty — December 9, 2007 — Unique
References: luxist
This $25,000 pin striped suit is personalized with your name written in the stripes! If anybody does happen to notice then fine details, would they say anything? And if they do acknowledge it, aren't they standing a little too close for comfort?
Direct from Saville Row's Holland and Sherry, anyone can personalize their suit with any name, motto or logo.
Implications - For many indulgence-loving consumers, luxury isn't luxury until it reflects a part of themselves. There is no better way to flaunt one's wealth than to monogram their items and buy customized products. Thus, a suit like this, as well as any other pricey, customizable product, makes for a perfect addition to any wealth-flaunting individual's closet.
Direct from Saville Row's Holland and Sherry, anyone can personalize their suit with any name, motto or logo.
Implications - For many indulgence-loving consumers, luxury isn't luxury until it reflects a part of themselves. There is no better way to flaunt one's wealth than to monogram their items and buy customized products. Thus, a suit like this, as well as any other pricey, customizable product, makes for a perfect addition to any wealth-flaunting individual's closet.
Trend Themes
1. Luxury Customization - Consumers crave personalized luxury items that reflect their unique traits and personalities.
2. Monogramming - Monogramming is becoming increasingly popular as consumers look to add a personal touch to their possessions.
3. Wealth-flaunting - Customizable, high-priced products are the ultimate status symbol for consumers looking to flaunt their wealth.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can capitalize on consumers' desire for customized, high-end fashion items.
2. Personalization Services - Companies that offer personalization services can appeal to consumers looking to add a personal touch to their possessions.
3. Wealth Management - Wealth management firms can recommend customized luxury items as an investment opportunity for wealthy clients.
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