The Saucony Women's Sneaker Collection is its First Ever Female Series
Katie Pagnotta — February 25, 2013 — Fashion
References: saucony & highsnobette
The Saucony women's sneaker collection is vibrant, vivacious and will put an extra bit of pep in your step. This is the label's first ever female footwear series. The label is finally branching out and catering to a widespread market.
The flashy Saucony series boasts four different electrifying styles. The color combinations are dazzling and you have the option of choosing between the 'Jazz’ and ‘Mastercontrol’ versions. Vibrant and fabulous pairs include the neon blue/pink/yellow pair, the hot pink/purple/grey combo and the tamer navy/white/pink version. These sneakers will make you develop happy feet and are the ideal kicks for a nice brisk run.
The Saucony women's sneaker collection is flamboyant, fun and the perfect footwear mixing comfort and style.
The flashy Saucony series boasts four different electrifying styles. The color combinations are dazzling and you have the option of choosing between the 'Jazz’ and ‘Mastercontrol’ versions. Vibrant and fabulous pairs include the neon blue/pink/yellow pair, the hot pink/purple/grey combo and the tamer navy/white/pink version. These sneakers will make you develop happy feet and are the ideal kicks for a nice brisk run.
The Saucony women's sneaker collection is flamboyant, fun and the perfect footwear mixing comfort and style.
Trend Themes
1. Female-focused Sneaker Lines - Opportunity for established footwear brands to expand into untapped markets by creating sneakers specifically designed for women.
2. Vibrant Color Combinations - Opportunity for bold and daring fashion companies to experiment with innovative and flashy colorways on their products.
3. Sustainable Athletic Footwear - Opportunity for eco-friendly brands to enter the athletic footwear market by producing sneakers that are stylish, comfortable and sustainable.
Industry Implications
1. Athletic Footwear - Opportunity for established athletic footwear brands to expand and cater to untapped markets by introducing new product lines specifically designed for women.
2. Fashion - Opportunity for bold and creative fashion brands to incorporate flashy and innovative color combinations on their products and differentiate from traditional solid colored products.
3. Sustainability - Opportunity for sustainable fashion brands to enter the athletic footwear market and offer eco-friendly and stylish sneakers to cater to the conscious consumer.
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