Jordan Brand Relaunches the Satin Bred Colorway Palette
References: highsnobiety
Jordan Brand dives into its archives to breathe life back into the familiar Satin Bred colorway palette seen across its Air Jordan 1 silhouette. It launched in 2016 and this time around, it features most of the original elements with the exception of the material.
It features black and red accents throughout, sitting on top of a white midsole base. The branding is seen in the form of the red Swoosh on the side and Air Jordan Wings logo in black on the collar. The original highlighted leather throughout the panels and now, it gets a luxe satin finish to give it a bit of a shine. It is set to launch later this fall, with the official launch date falling on October 18th.
Image Credit: @knowing_kicks
It features black and red accents throughout, sitting on top of a white midsole base. The branding is seen in the form of the red Swoosh on the side and Air Jordan Wings logo in black on the collar. The original highlighted leather throughout the panels and now, it gets a luxe satin finish to give it a bit of a shine. It is set to launch later this fall, with the official launch date falling on October 18th.
Image Credit: @knowing_kicks
Trend Themes
1. Archival High-cut Sneaker Colorways - The revival of classic sneaker colorways with a high-cut design offers an opportunity for brands to tap into nostalgic consumer preferences.
2. Satin Bred Colorway Palette - The use of luxe satin finishes in sneaker design provides an innovative twist on iconic color palettes, attracting style-conscious consumers.
3. Revamped Air Jordan 1 Silhouette - The relaunch of the Air Jordan 1 silhouette with updated materials presents a disruptive opportunity for Jordan Brand to attract both loyal collectors and new customers.
Industry Implications
1. Footwear - The sneaker industry can capitalize on the revival of archival colorways and innovative materials to create unique sneaker collections.
2. Fashion - Fashion brands can incorporate luxe satin finishes into their designs to add a touch of sophistication and novelty to their product offerings.
3. Sportswear - Sportswear brands can leverage the relaunch of iconic sneaker silhouettes to cater to the growing demand for retro-inspired athletic footwear.
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