Sara Pinto Creates Clever Fairy Tale Ads for the Yellow Pages
Anne Booth — September 21, 2013 — Marketing
References: behance.net & behance.net
Sara Pinto has created a clever advertising campaign for Yellow Pages that highlights the practical features of the phone books. By using iconic myths and fairy tales, Pinto is able to create ads that are relevant and humorous to the public.
The ads feature a knight, a werewolf and Snow White where a large picture is presented to capture the viewer's attention. The caption at the bottom of each ad reads: "Everything you need is on the same list. Fortunately, separated." The ad is trying to show that you can find everything you need easily in the phone books because there is a cluster list, yet there are separate pages as well.
In order to show how this method of organization is useful, Snow White is shown with the witch where apples, princesses and witches are seen together but are listed on separate pages. Thus, making the claim that everything that needs to be kept separate is. Sara Pinto ultimately creates clever ads that appeal to a wide audience.
The ads feature a knight, a werewolf and Snow White where a large picture is presented to capture the viewer's attention. The caption at the bottom of each ad reads: "Everything you need is on the same list. Fortunately, separated." The ad is trying to show that you can find everything you need easily in the phone books because there is a cluster list, yet there are separate pages as well.
In order to show how this method of organization is useful, Snow White is shown with the witch where apples, princesses and witches are seen together but are listed on separate pages. Thus, making the claim that everything that needs to be kept separate is. Sara Pinto ultimately creates clever ads that appeal to a wide audience.
Trend Themes
1. Fairy Tale Advertising - There is a growing trend of using fairy tales and iconic myths in advertising to create memorable and humorous ads that appeal to a wide audience.
2. Cluster List Organization - A trend towards utilizing cluster list organization in products and services to make it easier for customers to find what they are looking for while maintaining clarity and organization.
3. Visual Storytelling - With the rise of social media and digital advertising, visual storytelling is becoming an increasingly popular trend in marketing, allowing companies to convey complex ideas in a simple, engaging manner.
Industry Implications
1. Advertising - The advertising industry has an opportunity to utilize the power of fairy tales and visual storytelling to create memorable and relatable ads that stand out in a crowded advertising space.
2. Printing and Publishing - Printing and publishing companies have an opportunity to incorporate cluster list organization into their products and services, providing customers with an easy-to-use guide for navigating complex information.
3. Digital Technology - Digital technology companies have an opportunity to explore new ways of telling stories and engaging customers through visual storytelling, including the use of virtual and augmented reality experiences.
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