The Brand Sapfo Takes Care to Personalize Each of Its Bottles
Mishal Omar — March 22, 2017 — Business
References: christrivizas.gr & thedieline
Sapfo is a family business that "specializes in the production and processing of olive oil in Mytilene,' and the brand takes the time to make sure that each of it's bottles has a small, unique feature.
The high quality, extra virgin olive oils are contained in small black bottles that feature a squat, rounded shape. What makes the bottles unique is that each one features a handmade, knitted net covering – which are all black in color and are different from one another. This small personalized feature gives the Sapfo brand a bespoke touch, resulting in a brand that consumers will be more likely to go to.
Sapfo's olive oils have a premium quality that is reflected in the packaging that contains them.
The high quality, extra virgin olive oils are contained in small black bottles that feature a squat, rounded shape. What makes the bottles unique is that each one features a handmade, knitted net covering – which are all black in color and are different from one another. This small personalized feature gives the Sapfo brand a bespoke touch, resulting in a brand that consumers will be more likely to go to.
Sapfo's olive oils have a premium quality that is reflected in the packaging that contains them.
Trend Themes
1. Handcrafted Packaging - By incorporating handmade, personalized details like knitted nets, brands can create a bespoke touch to their packaging, attracting consumers.
2. Personalization in Branding - Offering small, unique features in product packaging, such as individually crafted oil bottles, allows brands to create a personalized experience for consumers.
3. Premium Product Packaging - High-quality and visually unique packaging, like Sapfo's black bottles with knitted nets, can enhance the perceived value of premium products.
Industry Implications
1. Food and Beverage Packaging - Incorporating handcrafted and personalized elements in packaging, such as knitted nets, can be a disruptive innovation opportunity in the food and beverage packaging industry.
2. Artisanal Products - Artisanal brands can leverage bespoke packaging features, like individually crafted oil bottles, to differentiate themselves and attract consumers seeking unique products.
3. Luxury Goods - By incorporating premium, visually distinctive packaging like Sapfo's bottles with knitted nets, luxury brands can enhance the perceived value of their products and appeal to affluent consumers.
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