KEEN Joins Madhappy on the New Shanti Clog Model
References: keenfootwear
KEEN is a brand known for its hybrid footwear created in a holistic and accessible manner, and it joins Madhappy to create a special Shanti clog. The model is one of the most notable from the brand and it is defined by its open-air foam clog, which debuted in 2007 and is now the star of the collaboration. The colorways feature an earthy brown and a pink.
The global product line manager at KEEN Johanna Koeberle notes, “KEEN is thrilled to collaborate with Madhappy on a style that’s all about finding ways to reset and find happiness and comfort in everyday life. Madhappy’s design aesthetic and the work they do to positively impact the mental health movement add even more joy to a silhouette that’s made people smile for almost two decades.”
Image Credit: KEEN, Madhappy
The global product line manager at KEEN Johanna Koeberle notes, “KEEN is thrilled to collaborate with Madhappy on a style that’s all about finding ways to reset and find happiness and comfort in everyday life. Madhappy’s design aesthetic and the work they do to positively impact the mental health movement add even more joy to a silhouette that’s made people smile for almost two decades.”
Image Credit: KEEN, Madhappy
Trend Themes
1. Collaborative Fashion Partnerships - The collaboration between KEEN and Madhappy highlights the growing trend of merging distinct brand philosophies to create unique products that resonate with diverse consumer values.
2. Sustainable Footwear Design - The use of open-air foam in the Shanti clog reflects a trend towards lightweight and environmentally conscious materials that meet consumer demand for sustainability.
3. Mental Health-inspired Fashion - Fashion brands like Madhappy are increasingly integrating mental health awareness into their design ethos, creating products that support both style and emotional well-being.
Industry Implications
1. Footwear Industry - The dynamic partnership between KEEN and Madhappy presents opportunities for innovation in product customization and collaborative brand narratives.
2. Fashion and Apparel - The emphasis on collaboration and holistic design reflects a shift in the fashion industry towards creating garments that not only look good but also promote a positive lifestyle.
3. Mental Health and Wellness - The integration of mental health-focused messaging within fashion products is paving the way for new intersections between fashion and mental wellness industries.
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