The Santander Rio Hairy Car Ad Demonstrates Personalized Loans
Allison Love — May 30, 2010 — Marketing
References: santanderrio.ar & vimeo
The Santander Rio hairy car ad is a perfect ad to represent personality and individuality. Santander Rio bank nailed it by expressing individuality in a humorous way. The ad features a car covered with brown windblown locks.
I first wondered what on earth this 'Neverending Story'-esque creature was doing in a commercial, until I saw the bald man stick his glistening head out the window. The Santander Rio hairy car ad is hilarious and definitely highlights individuality as important.
I first wondered what on earth this 'Neverending Story'-esque creature was doing in a commercial, until I saw the bald man stick his glistening head out the window. The Santander Rio hairy car ad is hilarious and definitely highlights individuality as important.
Trend Themes
1. Individualized Advertising - Opportunities for businesses to create personalized advertisements that highlight individuality and uniqueness.
2. Humorous Marketing - Opportunities for businesses to create humorous marketing campaigns that resonate with consumers and promote brand loyalty.
3. Non-conventional Marketing - Opportunities for businesses to think outside the box and create unique marketing campaigns that stand out from traditional advertising methods.
Industry Implications
1. Advertising - Opportunities for businesses within the advertising industry to innovate and create new and unique ways to reach consumers.
2. Banking - Opportunities for banks to create personalized loan products that cater to individual needs and preferences.
3. Automotive - Opportunities for car companies to create unique and eye-catching designs that appeal to individuality and personal expression.
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