Cherinacherine is the New Hello Kitty
Urban Delice — June 20, 2008 — Business
References: mdn.mainichi.jp & tokyomango
I don't know what's in the mind of the brand people at Sanrio. After the huge success that Hello Kitty had worldwide, they have launched new characters to take its place.
The characters are called Cherinacherine and they are furry fairy animals that live in a cherry forest. They kinda look like Hello Kitty but then where is the novelty? How can you project a new brand, without bringing novelty for the consumer?
Every body loves Hello Kitty and the world dominance that it already has will be hard to be taken away by the Cherinacherine characters.
Plus, if you are not an English speaker, how do you say Cherinacherine without having troubles saying it?
The characters are called Cherinacherine and they are furry fairy animals that live in a cherry forest. They kinda look like Hello Kitty but then where is the novelty? How can you project a new brand, without bringing novelty for the consumer?
Every body loves Hello Kitty and the world dominance that it already has will be hard to be taken away by the Cherinacherine characters.
Plus, if you are not an English speaker, how do you say Cherinacherine without having troubles saying it?
Trend Themes
1. New Character Launch - The launch of Cherinacherine characters presents an opportunity for brand owners to introduce fresh and innovative characters to captivate consumers.
2. Novelty in Branding - The lack of novelty in the Cherinacherine characters highlights the need for brands to constantly bring innovative elements to engage consumers and maintain brand relevance.
3. Cultural Adaptation - The challenge of pronouncing Cherinacherine for non-English speakers highlights the importance of considering cultural adaptation and accessibility in global branding strategies.
Industry Implications
1. Toy Manufacturing - The launch of new characters like Cherinacherine creates opportunities for toy manufacturers to design and produce merchandise based on the new brand, catering to consumer demand.
2. Brand Management - The success of Hello Kitty and the challenge faced by Cherinacherine characters raise the importance of effective brand management strategies to maintain and strengthen brand loyalty.
3. Language Learning and Translation - The difficulty in pronouncing Cherinacherine for non-English speakers highlights the potential for language learning and translation industries to develop tools and resources for language acquisition and pronunciation.
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