The Sankara Eye Care Institutions Campaign Gives to the Needy
Meghan Young — November 5, 2012 — Marketing
References: watercrab.in & ibelieveinadv
The Sankara Eye Care Institutions ad campaign appeals to a person's good and generous nature. Instead of focusing on the benefits people will reap themselves by getting their eyes checked, the campaign relies on their inherent desire to look after others. It reads, "When you take care of your eyes, you take care of his [her] eyes)." Essentially, all proceeds at this eye hospital go to those who can't afford it.
Created by Watercrab, an ad agency based in Bangladore, India, the Sankara Eye Care Institutions ad campaign illustrates this sentiment and offer through the use of dual-faced imagery. The charitable concept was art directed by Deepak Pinnanath and Pratheek Unnikrishnan with creative direction by Jeevan Sebastian.
Created by Watercrab, an ad agency based in Bangladore, India, the Sankara Eye Care Institutions ad campaign illustrates this sentiment and offer through the use of dual-faced imagery. The charitable concept was art directed by Deepak Pinnanath and Pratheek Unnikrishnan with creative direction by Jeevan Sebastian.
Trend Themes
1. Charitable Marketing - Disruptive innovation opportunities exist for businesses to create marketing campaigns that appeal to consumers' desire to make a positive impact in the world.
2. Dual-face Advertising - Disruptive innovation opportunities exist for advertisers to utilize dual-faced imagery in their campaigns to capture attention and convey multiple messages.
3. Social Responsibility in Advertising - Disruptive innovation opportunities exist for businesses to showcase their commitment to social responsibility through their advertising efforts, resonating with socially-conscious consumers.
Industry Implications
1. Advertising - Disruptive innovation opportunities exist in the advertising industry to create more impactful and socially-conscious campaigns that connect with consumers on a deeper level.
2. Non-profit and Charitable Organizations - Disruptive innovation opportunities exist for non-profit and charitable organizations to leverage creative marketing techniques, such as dual-faced advertising, to effectively convey their mission and increase donations.
3. Healthcare - Disruptive innovation opportunities exist in the healthcare industry to develop partnerships with charitable organizations and utilize charitable marketing strategies to enhance brand reputation and drive positive social change.
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