The Cute Sandra Correai Cork Umbrella is Eco- and Fashion-Friendly
Joanne Lam — May 16, 2010 — Eco
References: momastore.org & casasugar
The Sandra Correai Cork Umbrella, designed in Portugal, transforms their abundant and naturalistic cork material into stylish and nature-friendly rainproof accessories.
Made with cork and cotton supported by a metal frame, the Sandra Correai Cork Umbrella also has a wooden handle which completes the general wooden look. Eco-friendly and fashionable, these awesome umbrellas would make a great addition to your outfit on those rainy days.
Implications - Consumers are looking to add a bold dash of originality to mundane products whenever they can. By drawing on this desire and coupling it with the values of the eco movement, the umbrella gives consumers two strong incentives. Brands that are able to offer more than one enticing incentive will find success.
Made with cork and cotton supported by a metal frame, the Sandra Correai Cork Umbrella also has a wooden handle which completes the general wooden look. Eco-friendly and fashionable, these awesome umbrellas would make a great addition to your outfit on those rainy days.
Implications - Consumers are looking to add a bold dash of originality to mundane products whenever they can. By drawing on this desire and coupling it with the values of the eco movement, the umbrella gives consumers two strong incentives. Brands that are able to offer more than one enticing incentive will find success.
Trend Themes
1. Eco-friendly Fashion - Sustainable fashion is becoming increasingly important to consumers seeking more sustainable and innovative ways to dress in style.
2. Nature-inspired Accessories - Designers are looking to nature as a source of inspiration for creating unique and sustainable products, such as cork umbrellas.
3. Originality and Functionality - Consumers are seeking products that are not only functional but also offer a unique and original twist that stands out from the crowd.
Industry Implications
1. Fashion - Fashion brands can incorporate sustainable materials such as cork into their product designs to tap into the growing trend of eco-friendly fashion.
2. Accessories - Accessory designers can look to nature for inspiration and create sustainable products that are both fashionable and eco-friendly, such as cork umbrellas.
3. Consumer Goods - Consumer goods companies can focus on creating innovative and sustainable products that provide both functionality and originality, such as eco-friendly umbrellas made from cork and other natural materials.
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