Sandinista's Controversial Use of Weapons to Brand and Sell Clothing
Christina Butty — October 15, 2009 — Marketing
For Sandinista's Fall/ Winter '09 collection lookbook the brand went in a controversial direction by showing a young lad tinkering with a very big gun as well as carrying it in a backpack.
Using shock to brand and sell and sell a product is nothing new, but this may be viewed as distasteful by some people. Just like the other shocking ads that came before it. Anyway, the clothing itself has earned great reviews.
Thoughts?
Implications - Businesses that take the risk to include controversial components in their marketing or promotion methods will benefit by garnering the attention of a large number of consumers. Such tactics will create successful results by instilling a lasting memory in the minds of consumers.
Using shock to brand and sell and sell a product is nothing new, but this may be viewed as distasteful by some people. Just like the other shocking ads that came before it. Anyway, the clothing itself has earned great reviews.
Thoughts?
Implications - Businesses that take the risk to include controversial components in their marketing or promotion methods will benefit by garnering the attention of a large number of consumers. Such tactics will create successful results by instilling a lasting memory in the minds of consumers.
Trend Themes
1. Controversial Marketing - Opportunities exist for businesses to generate attention and create lasting impressions by incorporating controversial components in their marketing strategies.
2. Shocking Advertising - Utilizing shocking ads as a means of brand promotion can effectively capture consumer attention and foster strong brand recognition.
3. Branding with Distaste - Businesses can embrace controversy in branding to elicit strong reactions and create a niche market for their products.
Industry Implications
1. Fashion Industry - Fashion brands can explore controversial marketing strategies to enhance brand recognition and attract attention from a wider audience.
2. Advertising Industry - Incorporating shocking elements into advertising campaigns can help brands stand out in a crowded market and leave a memorable impression on consumers.
3. Marketing Industry - Marketing professionals can explore the use of controversial components in campaigns to create buzz, provoke discussions, and drive consumer engagement.
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