Samurai Umbrellas Defend Against Rain
Christina Butty — June 23, 2009 — Unique
References: thinkgeek
Many men do not like carrying around umbrellas, but that is about to change with the Samurai Umbrella.
For everyone who ever wanted to be a Jedi, this umbrella is a dream come true. It comes with a nylon sheath and a plastic handle. It also slings across your back like a true Samurai sword.
Samurai Umbrellas will surely make rainy days more fun.
Implications - Consumers are looking to inject a bit of danger into their items. While weapons have a negative connotation, the glorification of swords and guns remain as attractive imagery due to its association with being badass. Brands have been integrating these themes in a more friendly manner so that consumers haven products that give them the satisfaction of practicality and the sensation of danger.
For everyone who ever wanted to be a Jedi, this umbrella is a dream come true. It comes with a nylon sheath and a plastic handle. It also slings across your back like a true Samurai sword.
Samurai Umbrellas will surely make rainy days more fun.
Implications - Consumers are looking to inject a bit of danger into their items. While weapons have a negative connotation, the glorification of swords and guns remain as attractive imagery due to its association with being badass. Brands have been integrating these themes in a more friendly manner so that consumers haven products that give them the satisfaction of practicality and the sensation of danger.
Trend Themes
1. Dangerous-theme Products - There is a growing trend of consumers seeking items that inject a bit of danger, allowing brands to integrate dangerous themes in a more friendly manner.
2. Practical-danger Sensation - Consumers are looking for products that provide the satisfaction of practicality and the sensation of danger, opening up opportunities for brands to create innovative items that cater to this desire.
3. Glorification of Weapons - The glorification of swords and guns as attractive imagery is enticing consumers, prompting brands to incorporate these themes in their products in a non-threatening way.
Industry Implications
1. Outdoor Gear - The outdoor gear industry can leverage the trend of dangerous-theme products by developing innovative and practical items that incorporate elements of danger.
2. Fashion Accessories - Fashion accessory companies have the opportunity to cater to the practical-danger sensation trend by creating accessories like umbrellas that provide a sense of danger while being functional.
3. Home Decor - The home decor industry can tap into the glorification of weapons trend by designing home products that incorporate elements of swords and guns in a non-threatening manner.
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