Giant Photography Campaign to Promote the Samsung NX11 Camera
Meghan Young — March 11, 2010 — Marketing
References: samsungimaging & psfk
Before you is indeed one giant shipping container camera. You may not believe it at first, but that's why I've also included a video that proves these photos are not fake. Captivating and capturing unsuspecting passersby, it was created to promote the new Samsung NX11 camera.
Designed by Cheil World Wide’s Creative Class, the Samsung NX11 camera's large shipping container counterpart actually works, although it takes more than a bit of effort. Requiring a person's entire weight to take a photo, the images are then projected on a digital screen across from the camera.
Designed by Cheil World Wide’s Creative Class, the Samsung NX11 camera's large shipping container counterpart actually works, although it takes more than a bit of effort. Requiring a person's entire weight to take a photo, the images are then projected on a digital screen across from the camera.
Trend Themes
1. Giant Photography Campaign - Adopting large-scale photography campaigns can capture the attention of potential customers and create buzz for a new product.
2. Interactive Marketing Installations - Creating interactive installations can engage passersby and create memorable experiences that promote a brand or product.
3. Innovative Outdoor Advertising - Leveraging unconventional advertising mediums, such as shipping containers, can help brands stand out and reach a wider audience.
Industry Implications
1. Photography - Incorporating unique and eye-catching photography techniques can help photographers and camera companies differentiate themselves in a crowded market.
2. Marketing and Advertising - Embracing interactive installations and unconventional advertising methods can provide marketing and advertising agencies with new opportunities to create memorable campaigns for their clients.
3. Shipping and Logistics - Exploring creative ways to utilize shipping containers for advertising purposes can open up new revenue streams for shipping and logistics companies.
4.7
Score
Popularity
Activity
Freshness
