Samsonite Brand Re-Releases Classic Designs for 100th Anniversary
Brian G Randles — February 28, 2010 — Marketing
The Samsonite brand is synonymous with suitcases. I've said this before, but if your brand's name is the first thing that pops to mind when a product is mentioned, then you are beyond successful. Hoover, Coke, Kleenex... you are all in the same club as Samsonite. Feel proud... and rich beyond words.
Re-releasing some of its icons of the 1960s with a more modern style, the Samsonite brand is celebrating its 100th birthday in vintage style. Check out the gallery above.
Re-releasing some of its icons of the 1960s with a more modern style, the Samsonite brand is celebrating its 100th birthday in vintage style. Check out the gallery above.
Trend Themes
1. Vintage Revival - The re-release of classic designs from the past with a modern twist creates opportunities for new markets in nostalgia-based products.
2. Brand Legacy - Emphasizing a brand's history and heritage can strengthen consumer loyalty and increase sales.
3. Sustainable Materials - Using eco-friendly materials and production methods can appeal to consumers who prioritize environmentally conscious purchases.
Industry Implications
1. Luggage Manufacturing - Incorporating vintage and sustainable elements into luggage design offers a unique selling point in the highly competitive luggage industry.
2. Fashion - Trendsetters interested in vintage fashion and sustainable materials can find new inspiration in the Centennial Suitcase collection.
3. Travel Industry - Hotels, airlines, and other travel-related businesses can collaborate with Samsonite to offer special luggage packages and promotions to celebrate the brand's 100th anniversary.
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