This Saks Fifth Avenue Ad Gets You Ready to Pounce
Kamal Musharbash — February 25, 2011 — Marketing
References: saksfifthavenue & ibelieveinadv
Euro RSCG in Dubai teamed up with the New York-based department store powerhouse to produce this Saks Fifth Avenue ad. When items are released or sales events are marketed, many fashion-goers become animalistic in nature and hunt for the greatest deals. Thus, the campaign features an eagle and owl eye to represent fashion-lovers waiting to hunt for the perfect item.
"Keep your eye on the bag/keep your eye on the shoes" reads its slogan, so as your next credit card racking day is approaching, keep this Saks Fifth Avenue ad in mind and hunt accordingly.
"Keep your eye on the bag/keep your eye on the shoes" reads its slogan, so as your next credit card racking day is approaching, keep this Saks Fifth Avenue ad in mind and hunt accordingly.
Trend Themes
1. Animalistic Shopping - Opportunity for retailers to create campaigns that tap into the primal instincts of consumers when it comes to hunting for the best deals.
2. Eye-catching Advertising - Innovative approaches in advertising that use bold visuals, like the eagle and owl eye in this Saks Fifth Avenue ad, to grab consumers' attention and create a memorable brand experience.
3. Mosaic Marketing - Utilizing a mosaic-like approach in marketing to create visually striking and attention-grabbing campaigns that resonate with consumers.
Industry Implications
1. Retail - Retailers can adapt animalistic shopping trends by offering limited-time offers, flash sales, and exclusive offers that encourage consumers to hunt for the best deals.
2. Advertising - Opportunities for advertising agencies to explore creative and eye-catching visual concepts that appeal to consumers' primal instincts and create a sense of urgency in their purchasing decisions.
3. Fashion - Fashion brands can leverage the concept of mosaic marketing to create visually appealing and engaging campaigns that capture the attention of fashion-goers and increase brand awareness.
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