The Saint Laurent Spring/Summer Campaign is Mysterious
Ariel Weber — January 9, 2013 — Fashion
References: ysl-international & highsnobiety
The high-end fashion house welcomes model Hedi Slimane and musician Beck Hansen to cover the newest Saint Laurent Spring/Summer campaign.
Shot in all black and white, the decision to omit color gives the campaign a much more retro and classic feel. The photos also take on a very mysterious quality as the models faces are hidden either by shadows, their hair or by sunglasses. Beck, who is well known for creating a wide range of musical styles, is an intriguing choice to give the campaign a more rocker feel. The shoot was styled and shot by the designer himself who picked predominantly monochromatic pieces to complement the overall look of the shoot.
As St.Laurent's first menswear collection is to be unveiled in a few weeks time, selecting Beck and Hedi Slimane as the cover model for the Saint Laurent Spring/Summer campaign is an ideal choice.
Shot in all black and white, the decision to omit color gives the campaign a much more retro and classic feel. The photos also take on a very mysterious quality as the models faces are hidden either by shadows, their hair or by sunglasses. Beck, who is well known for creating a wide range of musical styles, is an intriguing choice to give the campaign a more rocker feel. The shoot was styled and shot by the designer himself who picked predominantly monochromatic pieces to complement the overall look of the shoot.
As St.Laurent's first menswear collection is to be unveiled in a few weeks time, selecting Beck and Hedi Slimane as the cover model for the Saint Laurent Spring/Summer campaign is an ideal choice.
Trend Themes
1. Monochromatic Fashion Campaigns - The classic and retro feel of monochromatic fashion campaigns offers an opportunity for brands to stand out with a unique aesthetic.
2. Celebrity Model Collaborations - Partnering with well-known musicians and artists offers fashion brands the chance to add an extra layer of intrigue and creativity to their campaigns.
3. Mystery and Intrigue in Fashion Advertising - By incorporating shadow, sunglasses, and other elements to obscure model's faces, fashion brands can create a sense of mystery and intrigue in their advertising.
Industry Implications
1. Fashion - Fashion brands can use monochromatic and mysterious campaigns to market their products in a unique way.
2. Music - Musicians can collaborate with fashion brands to bring their image and style to a wider audience.
3. Advertising and Marketing - Creative advertising agencies can offer unique and intriguing campaign concepts to fashion brands looking to stand out in a crowded market.
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