Saint James x Andre Naval II Put an Urban Spin on Sailor Fashion
Matt Ho — July 21, 2011 — Art & Design
References: saint-james.fr & viacomit.net
Street art's latest entry into the fashion world comes in the form of the Saint James x André ‘Naval II’ shirt.
Saint James is partnering up with famed graffiti artist André for new apparel that will serve as the uniform for employees at Le Bain. The Saint James x André ‘Naval II’ shirt is a striped Breton shirt with a nautical theme that employs the colors white and blue. If you look at the top left-hand corner of the apparel piece, you'll notice André's signature, a 'Mr. A' character, wearing a sailor hat complete with its trademark 'X' eyes and wide grin. The right sleeve features a badge with a lifesaver that says 'Le Bain' on it.
There will only be 100 shirts produced, which will be available in three U.S. locations.
Saint James is partnering up with famed graffiti artist André for new apparel that will serve as the uniform for employees at Le Bain. The Saint James x André ‘Naval II’ shirt is a striped Breton shirt with a nautical theme that employs the colors white and blue. If you look at the top left-hand corner of the apparel piece, you'll notice André's signature, a 'Mr. A' character, wearing a sailor hat complete with its trademark 'X' eyes and wide grin. The right sleeve features a badge with a lifesaver that says 'Le Bain' on it.
There will only be 100 shirts produced, which will be available in three U.S. locations.
Trend Themes
1. Street Art Fashion Collaboration - Opportunity for fashion brands to collaborate with street artists to create unique apparel designs.
2. Limited Edition Apparel - Trend of creating exclusive and limited quantity apparel pieces to increase desirability and create scarcity.
3. Nautical Theme in Fashion - Growing popularity of incorporating nautical elements in clothing designs for a trendy and stylish look.
Industry Implications
1. Fashion - Fashion industry can explore collaborations with street artists and leverage limited edition releases.
2. Street Art - Opportunity for street artists to expand their reach and showcase their talent through fashion collaborations.
3. Hospitality - Hotels and restaurants can adopt unique employee uniforms designed in collaboration with artists to create a distinct brand image.
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