Solange's Saint Heron Line Will Retail During Mercury Retrograde
Ellen Smith — December 6, 2017 — Fashion
References: store.saintheron & hypebae
Solange has transformed the inspiration behind her most recent concert into a galactic and astrologically inspired line of merchandise, titled 'Saint Heron' which will be available until the end of Mercury retrograde.
The line is comprised of long-sleeved crew necks, T-shirts, tote bags and sweatshirts, all which boast minimal branding, but make clear references to astrology or the universe. One of the pieces reads "You've got the whole wide world" in a circular pattern that elicits a whimsical sense of wonder. Other items are branded with phrases like "Orion’s Rise” and “Cosmic Journey.”
The merchandise line coincides with the release of the singer's newest album Saint Heron, and will be available through the singer's online store from now until the end of Mercury retrograde, December 22.
The line is comprised of long-sleeved crew necks, T-shirts, tote bags and sweatshirts, all which boast minimal branding, but make clear references to astrology or the universe. One of the pieces reads "You've got the whole wide world" in a circular pattern that elicits a whimsical sense of wonder. Other items are branded with phrases like "Orion’s Rise” and “Cosmic Journey.”
The merchandise line coincides with the release of the singer's newest album Saint Heron, and will be available through the singer's online store from now until the end of Mercury retrograde, December 22.
Trend Themes
1. Astrologically Inspired Merchandise - Opportunity to create product lines that tap into the growing interest in astrology and the universe.
2. Minimal Branding in Fashion - Potential to disrupt the fashion industry by offering minimalist designs that focus on subtle references rather than flashy branding.
3. Limited Edition Collaborations - Opportunity to leverage the popularity of musicians and artists by creating limited edition merchandise that aligns with their releases.
Industry Implications
1. Fashion - Fashion brands can explore new design concepts that incorporate astrological themes and minimal branding.
2. Music - Musicians and artists can partner with fashion brands to create limited edition merchandise that aligns with their album releases and tours.
3. E-commerce - E-commerce platforms can cater to the growing demand for astrologically inspired merchandise by creating dedicated sections or collaborations with fashion brands.
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