The Sainsbury’s Book-a-BBQ Garden is Launching in London
Michael Hemsworth — May 19, 2023 — Marketing
References: sainsburys & retailtimes
The Sainsbury’s Book-a-BBQ Garden is set to arrive next month on the South Bank in London to provide citizens without a spot to host a garden party with a free way to do so. The barbecue experience will provide citizens with the ability to book the garden for 90-minutes where they will enjoy free access to a Weber Spirit gas grill and the brand's summer food hamper at no cost. The garden will accommodate groups up to six and will offer the advice of Weber's Grill Masters who will be on hand to offer Londoners tips on creating the best-quality meal possible.
Director of Product & Innovation Claire Hughes spoke on the Sainsbury’s Book-a-BBQ Garden saying, "Summer is a time for celebration and getting together with friends and family to enjoy delicious food. But for those who don’t have access to outside space at home, that doesn’t mean they should miss out. That’s why we’ve launched the Sainsbury’s Book-a-BBQ Garden, keeping food at the heart of it, as we make it our mission to ensure even those without their own outdoor area can still enjoy the season’s smoky, BBQ flavours.”
Director of Product & Innovation Claire Hughes spoke on the Sainsbury’s Book-a-BBQ Garden saying, "Summer is a time for celebration and getting together with friends and family to enjoy delicious food. But for those who don’t have access to outside space at home, that doesn’t mean they should miss out. That’s why we’ve launched the Sainsbury’s Book-a-BBQ Garden, keeping food at the heart of it, as we make it our mission to ensure even those without their own outdoor area can still enjoy the season’s smoky, BBQ flavours.”
Trend Themes
1. Complimentary BBQ Experiences - The trend of providing free and bookable BBQ experiences to consumers who lack access to outdoor spaces could be an opportunity for hospitality and grocery industries.
2. Weber Grill Master Services - Offering the services of grill experts to assist consumers with creating high-quality BBQ meals could be a trend for the food and beverage industry to increase customer loyalty and engagement.
3. Outdoor Event Booking Services - The trend of bookable outdoor event space could continue to grow, presenting opportunities for event and hospitality industries to expand their offerings and attract new customers.
Industry Implications
1. Hospitality - The hospitality industry could benefit from the trend of offering complimentary BBQ experiences to customers who lack outdoor spaces to entertain guests, increasing brand loyalty and customer satisfaction.
2. Food and Beverage - Offering grill expert services to customers as part of a BBQ experience package could be an opportunity for the food and beverage industry to enhance customer satisfaction and differentiate from competitors.
3. Event - Providing bookable outdoor event spaces for customers could present opportunities for the event industry to expand and diversify their offerings, attracting new customers and generating revenue.
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