Travis Scott and Nike Rework the Air Force 1 in Sail Colorway
References: nike & highsnobiety
Sportswear giant Nike works with rapper Travis Scott in reworking the label's iconic Air Force 1 silhouette in a Sail colorway. This marks the rapper's second Air Force 1 collaboration with Nike, following his previous one released late last year. The new Sail colorway boasts light hues all throughout the low top sneaker.
The collaborative piece is constructed from canvas across the uppers and sits on top of a gum sole foundation. The signature swoosh branding details is finished in a reflective silver and can be attached and detached. The lacing system is adorned with grilles and Cactus Jack patching details. Additional branding details are found on the inverted Nike Air tagging on the heel. Each pair will be priced at $150.
The collaborative piece is constructed from canvas across the uppers and sits on top of a gum sole foundation. The signature swoosh branding details is finished in a reflective silver and can be attached and detached. The lacing system is adorned with grilles and Cactus Jack patching details. Additional branding details are found on the inverted Nike Air tagging on the heel. Each pair will be priced at $150.
Trend Themes
1. Collaborative Sneaker Designs - The collaboration between Travis Scott and Nike showcases the potential for artists and brands to work together in reimagining iconic sneaker silhouettes.
2. Canvas Sneaker Revival - The use of canvas as the primary material for the sneakers highlights a growing trend in the industry towards more sustainable and versatile footwear options.
3. Customizable Branding - The detachable and interchangeable swoosh branding on the sneakers presents an opportunity for consumers to personalize their footwear and express their unique style.
Industry Implications
1. Fashion Retail - Fashion retailers can take inspiration from the collaborative sneaker designs to partner with artists and musicians to create limited-edition collections that resonate with their target audience.
2. Footwear Manufacturing - Footwear manufacturers can explore the use of canvas as a sustainable and eco-friendly alternative material for sneakers, catering to the increasing demand for more environmentally conscious products.
3. Customization Technology - Companies specializing in customization technology can develop innovative solutions to allow consumers to easily personalize and modify various aspects of their footwear, such as detachable branding elements.
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