The Saddle Electric ATV is a Rugged AWD Concept
Jordan Sowunmi — June 29, 2011 — Autos
References: yankodesign & dvice
The Saddle Electric ATV is a three-wheel hybrid concept vehicle developed by designer Attila Tari, who aims to create a rugged machine capable of riding through roughest terrain.
The Saddle Electric ATV is unusual in design. The driver's seat is equestrian inspired and makes the driver feel like he's on a horseback. Keeping in tune with the horse theme, the Saddle Electric ATV does not fear a wheel or handlebars, but cords that resemble horse reins. The trailblazing vehicle also features all-wheel drive, making it the first three-wheel AWD vehicle in modern history.
The Saddle Electric ATV was an entrant in the 2011 MIchelin Design Challenge.
Implications - Any company seeking increased respect in their field would be wise to spend time focused on the development of experimental concept products. Not only does this give the company an opportunity to trumpet its innovation skills, it also provides the brand with the additional marketing that comes along with the press of an inventive or original creatino.
The Saddle Electric ATV is unusual in design. The driver's seat is equestrian inspired and makes the driver feel like he's on a horseback. Keeping in tune with the horse theme, the Saddle Electric ATV does not fear a wheel or handlebars, but cords that resemble horse reins. The trailblazing vehicle also features all-wheel drive, making it the first three-wheel AWD vehicle in modern history.
The Saddle Electric ATV was an entrant in the 2011 MIchelin Design Challenge.
Implications - Any company seeking increased respect in their field would be wise to spend time focused on the development of experimental concept products. Not only does this give the company an opportunity to trumpet its innovation skills, it also provides the brand with the additional marketing that comes along with the press of an inventive or original creatino.
Trend Themes
1. Futuristic Hybrid Vehicles - The development of hybrid and alternative fuel vehicles with unique designs and features, like the Saddle Electric ATV, presents opportunities for disruption in the automotive industry.
2. Off-road Adventure Machines - The increasing popularity of off-road and adventurous activities creates a growing market for rugged and capable vehicles like the Saddle Electric ATV.
3. Equestrian-inspired Designs - Incorporating equestrian elements into product design, like the horse reins-inspired cords on the Saddle Electric ATV, presents opportunities for unique and aesthetically pleasing designs.
Industry Implications
1. Automotive - The automotive industry can capitalize on the trend towards hybrid and alternative fuel vehicles with unique designs and features, like the Saddle Electric ATV.
2. Outdoor Recreation - The growing interest in off-road and adventurous activities creates opportunities for companies in the outdoor recreation industry to develop and market rugged and capable vehicles like the Saddle Electric ATV.
3. Product Design - Companies in the product design industry can incorporate equestrian-inspired elements into their designs, like the horse reins-inspired cords on the Saddle Electric ATV, for unique and aesthetically pleasing products.
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