Launched in Serbia (of all places) is a line of fruit juice whose bottles bear the names and images of notorious leaders such as Fidel Castro, Saddam Hussein and Josip Broz Tito.
It is the brain child of award-winning Serbian film director Emir Kusturica, who has opened a small fruit juice factory in his western village of Drvengrad.
According to a Russian newspaper Guevara would be honoured with the flavour of raspberry, Castro with blackberry, Tito with blueberry, and Kusturica strawberry. It is also rumoured that Argentine football legend Maradona would also be honoured with his own Juice.
There are currently no plans to distribute the juice world wide. Not a great tradgedy, as I for one cant face the thought of drinking George Bush's or Tony Blair's juice. Could you?
It is the brain child of award-winning Serbian film director Emir Kusturica, who has opened a small fruit juice factory in his western village of Drvengrad.
According to a Russian newspaper Guevara would be honoured with the flavour of raspberry, Castro with blackberry, Tito with blueberry, and Kusturica strawberry. It is also rumoured that Argentine football legend Maradona would also be honoured with his own Juice.
There are currently no plans to distribute the juice world wide. Not a great tradgedy, as I for one cant face the thought of drinking George Bush's or Tony Blair's juice. Could you?
Trend Themes
1. Celebrity-themed Products - Opportunity to create a line of products featuring the names and images of famous figures from various industries.
2. Controversial Marketing - Potential for disruptive marketing strategies that provoke public reaction and generate buzz.
3. Localized Product Offerings - Chance to create unique and region-specific products that cater to local interests and preferences.
Industry Implications
1. Beverage Manufacturing - Innovative product offerings with celebrity-themed branding could attract attention and set a company apart in the competitive beverage industry.
2. Marketing and Advertising - Controversial marketing campaigns can generate significant media coverage and public engagement, offering opportunities for creative agencies and advertisers.
3. Tourism and Hospitality - Localized product offerings like the fruit juice line in Drvengrad can enhance the tourism experience by showcasing unique, region-specific products to attract visitors.
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